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Sport event sponsorship management from the sponsee's perspective

Morgan, Ashlee; Taylor, Tracy; Adair, Daryl - In: Sport management review 23 (2020) 5, pp. 838-851

Persistent link: https://www.econbiz.de/10012421840

Tensions within interorganizational alliances : a sponsorship case study

Morgan, Ashlee; Adair, Daryl; Taylor, Tracy; Hermens, … - In: Governance issues in strategic alliances, (pp. 201-223). 2016

Persistent link: https://www.econbiz.de/10011556705

Sport sponsorship alliances: relationship management for shared value

Morgan, Ashlee; Adair, Daryl; Taylor, Tracy; Hermens, … - In: Sport, Business and Management: An International Journal 4 (2014) 4, pp. 270-283

Purpose – Using a case study of an international sport event, the purpose of this paper is to examine the inter-organisational relationship between a sport event property and its corporate sponsors. Design/methodology/approach – Interviews were conducted with personnel from the national...

Persistent link: https://www.econbiz.de/10015007095

Consumer behaviour toward a new league and teams : television audiences as a measure of market acceptance

Fujak, Hunter; Frawley, Stephen; Lock, Daniel; Adair, Daryl - In: European Sport management quarterly : ESMQ 22 (2022) 2, pp. 161-181

Persistent link: https://www.econbiz.de/10013177971

The role of sport in reflecting and shaping group dynamics : the "intergroup relations continuum" and its application to Fijian rugby and soccer

Sugden, Jack Thomas; Schulenkorf, Nico; Adair, Daryl; … - In: Sport management review 23 (2020) 2, pp. 271-283

Persistent link: https://www.econbiz.de/10012295144

Introduction: Managing ethnocultural and "racial" diversity in sport : obstacles and opportunities

Adair, Daryl; Taylor, Tracy; Darcy, Simon - In: Sport management review 13 (2010) 4, pp. 307-312

Persistent link: https://www.econbiz.de/10008668794

Managing ethnocultural and 'racial' diversity in sport: Obstacles and opportunities

Adair, Daryl; Taylor, Tracy; Darcy, Simon - In: Sport Management Review 13 (2010) 4, pp. 307-312

Persistent link: https://www.econbiz.de/10009217335

Introduction: Managing ethnocultural and "racial" diversity in sport : obstacles and opportunities

Adair, Daryl; Taylor, Tracy; Darcy, Simon - In: Sport management review 13 (2010) 4, pp. 307-312

Persistent link: https://www.econbiz.de/10009890485

An examination of women's sport sponsorship : a case study of female Australian Rules football

Morgan, Ashlee - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1644-1666

Persistent link: https://www.econbiz.de/10012178655

Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis

Morgan, Ashlee; Wilk, Violetta; Sibson, Ruth; Willson, … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012631593