Purpose: This study examines how brand experience affects eWOM by considering brand love and brand loyalty as mediators … structural model. Findings: The finding demonstrates that brand experience, brand love, and brand loyalty have a beneficial … impact on eWOM. Furthermore, brand love and brand loyalty serve as mediators connecting brand experience and eWOM. Research …

customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand … experience, as measured through sensory, emotional, behavioural, and intellectual brand experience, on customer satisfaction and … responses were collected. The participants were asked to evaluate their satisfaction and eWOM based on 6 items and their brand …