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Immersive technology : a meta-analysis of augmented/virtual reality applications and their impact on tourism experience
Fan, Xiaojun; Jiang, Xinyu; Deng, Nianqi - In: Tourism management : research, policies, practice 91 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013271572
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Factors affecting the effectiveness of cause-related marketing : a meta-analysis
Fan, Xiaojun; Deng, Nianqi; Qian, Yi; Dong, Xuebing - In: Journal of business ethics : JBE 175 (2022) 2, pp. 339-360
Persistent link: https://www.econbiz.de/10012795418
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Imagination versus telepresence : consumer patronage intention toward peer-to-peer accommodations in photo-enhanced imaginative conditions and virtual reality contexts
Fan, Xiaojun; Jiang, Xinyu; Deng, Nianqi - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1647-1666
Persistent link: https://www.econbiz.de/10014384373
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Adoption of augmented reality in online retailing and consumers' product attitude : a cognitive perspective
Fan, Xiaojun; Chai, Zeli; Deng, Nianqi; Dong, Xuebing - In: Journal of retailing and consumer services 53 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012171905
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How social media's cause-related marketing activity enhances consumer citizenship behavior : the mediating role of community identification
Deng, Nianqi; Jiang, Xinyu; Fan, Xiaojun - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 38-60
Persistent link: https://www.econbiz.de/10013536279
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Behaviour-based pricing and wholesaling contracting under supply chain competition
Wang, Junbin; Fan, Xiaojun; Zhang, Ting - In: Journal of the Operational Research Society 72 (2021) 9, pp. 1943-1959
Persistent link: https://www.econbiz.de/10012624797
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The value of introducing customer-to-manufacturer model by the online retailer
Fan, Xiaojun; Wang, Shanshan; Wang, Junbin - In: International transactions in operational research : a … 29 (2022) 4, pp. 2566-2585
Persistent link: https://www.econbiz.de/10012815217
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Reverse channel design with a dominant retailer and upstream competition in emerging markets : retailer- or manufacturer- collection?
Wang, Junbin; Zhang, Ting; Fan, Xiaojun - In: Transportation research / E : an international journal 137 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012236688
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Examining the channel choice of experience-oriented customers in omni-channel retailing
Zhao, WenYu; Deng, Nianqi - In: International journal of information systems in the … 12 (2020) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10012182657
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In-store service decisions under consumer disappointment aversion
Wang, Junbin - In: Managerial and decision economics : MDE ; the … 43 (2022) 3, pp. 681-695
Persistent link: https://www.econbiz.de/10013166246