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Facebook Brand Lift-Studien : Funktionsweise und Sinnhaftigkeit im Feld des Social Media Marketings

Jedlitschka, Tim-Maximilian H. M. - 2017

Persistent link: https://www.econbiz.de/10012002308

Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy

Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte; Xiao, Min - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 2, pp. 18-30

Persistent link: https://www.econbiz.de/10011959729

Social media sentimentas an additional performance measure? : examples from iconic theme park destinations

Olynk, Nicole J.; Cir, Courtney; Clifford, McKenna; … - In: Journal of retailing and consumer services 56 (2020), pp. 1-15

Persistent link: https://www.econbiz.de/10012389865

Intangible Capital Indicators Based on Web Scraping of Social Media

Breithaupt, Patrick; Kesler, Reinhold; Niebel, Thomas; … - 2020

Knowledge-based capital is a key factor for productivity growth. Over the past 15 years, it has been increasingly recognised that knowledge-based capital comprises much more than technological knowledge and that these other components are essential for understanding productivity develop-ments...

Persistent link: https://www.econbiz.de/10014092660

Predicting firm market performance using the social media promoter score

Chung, Sunghun; Shin, Donghyuk; Park, Jooyoung - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 545-561

Persistent link: https://www.econbiz.de/10013454628

Influence of social media posts on service performance

Esmark Jones, Carol L.; Waites, Stacie; Stevens, Jennifer L. - In: The journal of services marketing 36 (2022) 2, pp. 283-296

Persistent link: https://www.econbiz.de/10013407485

Innovation, entrepreneurship, and restaurant performance : a higher-order structural model

Lee, Craig; Hallak, Rob; Sardeshmukh, Shruti R. - In: Tourism management : research, policies, practice 53 (2016), pp. 215-228

Persistent link: https://www.econbiz.de/10011440063

Supplier selection and partnerships : effects upon restaurant operational and strategic benefits and performance

Cho, Meehee; Bonn, Mark Andrew; Giunipero, Larry C.; … - In: International journal of hospitality management 94 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012495067

Restaurant purchasing skills and the impacts upon strategic purchasing and performance : the roles of supplier integration

Cho, Meehee; Bonn, Mark Andrew; Giunipero, Larry C.; … - In: International journal of hospitality management 78 (2019), pp. 293-303

Persistent link: https://www.econbiz.de/10012012768

Performance of restaurants : recognizing competitive intensity and differentiation strategies

Kwarteng, Collins Kankam; Osman, Barbara; Acheampong, … - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 3, pp. 25-34

Persistent link: https://www.econbiz.de/10012506350