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Marketing and bankruptcy risk : the role of marketing capabilities

Bhattacharya, Abhi; Sardashti, Hanieh; Faramarzi, Ashkan - In: Journal of strategic marketing 31 (2023) 8, pp. 1454-1468

Persistent link: https://www.econbiz.de/10014553102

Marketing capability and the turnaround of financially distressed firms

Bhattacharya, Abhi; Johnson, Joseph; Faramarzi, Ashkan; … - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 1195-1215

Persistent link: https://www.econbiz.de/10015048173

Consumer, bank, and stock market reaction to CFPB's complaint data disclosure

Bhattacharya, Abhi - In: Journal of financial services marketing 28 (2023) 1, pp. 128-145

Persistent link: https://www.econbiz.de/10014251409

Service strategy's effect on firm performance : a meta-analysis of the servitization literature

Faramarzi, Ashkan; Worm, Stefan; Ulaga, Wolfgang - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 1018-1044

Persistent link: https://www.econbiz.de/10015048104

Doing good when times are bad : the impact of CSR on brands during recessions

Bhattacharya, Abhi; Good, Valerie; Sardashti, Hanieh - In: European Journal of Marketing 54 (2020) 9, pp. 2049-2077

Purpose: This paper aims to determine what the brand performance consequences of corporate social responsibility (CSR) activities would be during times of recession for well-known brands. Design/methodology/approach: Based on signaling theory, this paper investigates if CSR activities serve to...

Persistent link: https://www.econbiz.de/10012275444

Beyond warm glow : the risk-mitigating effect of corporate social responsibility (CSR)

Bhattacharya, Abhi; Good, Valerie; Sardashti, Hanieh; … - In: Journal of business ethics : JBE 171 (2021) 2, pp. 317-336

Persistent link: https://www.econbiz.de/10012546754

Examining why and when market share drives firm profit

Bhattacharya, Abhi; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 86 (2022) 4, pp. 73-94

Persistent link: https://www.econbiz.de/10013258876

Digital transformation : a multidisciplinary reflection and research agenda

Verhoef, Peter C.; Broekhuizen, Thijs; Bart, Yakov; … - In: Journal of business research : JBR 122 (2021), pp. 889-901

Persistent link: https://www.econbiz.de/10012420640

Strategic orientation and firm risk

Bhattacharya, Abhi; Misra, Shekhar; Sardashti, Hanieh - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 509-527

Persistent link: https://www.econbiz.de/10012152460

Customer satisfaction and firm profits in monopolies : a study of utilities

Bhattacharya, Abhi; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing research 58 (2021) 1, pp. 202-222

Persistent link: https://www.econbiz.de/10012426513