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Revitalising trade finance: development banks and export credit agencies at the vanguard
Kumar, Ashish (ed.); Jahanwi (ed.) - 2018
Persistent link: https://www.econbiz.de/10011878418
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Effects of link placements in email newsletters on their click-through rate
Kumar, Ashish; Salo, Jari - In: Journal of marketing communications 24 (2018) 5, pp. 535-548
Persistent link: https://www.econbiz.de/10011880801
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Extending the boundaries of corporate branding : an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Kumar, Ashish; Möller, K. E. Kristian - In: Corporate reputation review : an international journal 21 (2018) 3, pp. 101-114
Persistent link: https://www.econbiz.de/10011915390
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A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
Teck Ming Tan; Salo, Jari; Juntunen, Jouni; Kumar, Ashish - In: Journal of business research : JBR 92 (2018), pp. 71-80
Persistent link: https://www.econbiz.de/10011925270
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A comparative analysis of differential consumer response across supermarket and specialty store in the candy category
Kumar, Ashish; Trivedi, Minakshi; Bezawada, Ram; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 561-569
Persistent link: https://www.econbiz.de/10009655508
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PPP in Solid Waste Management : a study of Dehradun City in Uttarakhand
Gupta, Sumeet; Kumar, Ashish - In: The IUP journal of infrastructure : IJI 9 (2011) 2, pp. 21-33
Persistent link: https://www.econbiz.de/10009269981
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The effect of customers' social media participation on customer visit frequency and profitability : an empirical investigation
Rishika, Rishika; Kumar, Ashish; Janakiraman, Ramkumar; … - In: Information systems research : ISR 24 (2013) 1, pp. 108-127
Persistent link: https://www.econbiz.de/10009736922
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Foreign institutional investors and macroeconomic variables in India : a study of causal relation
Bodla, Bhag Singh; Kumar, Ashish - In: Paradigm : the journal of Institute of Management Technology 13 (2009) 2, pp. 80-87
Persistent link: https://www.econbiz.de/10009155088
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Foreign ownership, technological intensities and economic performance of automotive parts firms in India
Rasiah, Rajah; Kumar, Ashish - In: Asia Pacific business review 14 (2008) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10003731041
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Foreign ownership, technological intensities and economic performance of automotive parts firms in India
Rasiah, Rajah; Kumar, Ashish - In: Multinationals, technology and localization in …, (pp. 85-102). 2008
Persistent link: https://www.econbiz.de/10003714703