Purpose: The purpose of this paper is to increase understanding about how to improve customer value and to make mobile banking services a profitable business for banks and other financial actors. The study explores the user experiences and related value of a new mobile banking service....

Purpose: This study aims to examine the roles of business partners in co-creating a corporate brand image. Design/methodology/approach: The study adopts different business partners’ perspectives to analyse corporate brand co-creative actions through a case study within a business-to-business...

Purpose: The purpose of this paper is to examine how the customer value experience conveys the restructuring of the service network in the banking industry. The banking sector has often been one of the early adopters of IT in terms of connecting their services and customers. While developing...