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The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Do customer loyalty programs really work in airlines business? : a study on Air Berlin
Hossain, Muhammed Zakir; Kibria, Habiba; Farhana, Saraj - In: Inventi impact: service sector (2018) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10012145709
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Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio; Eberle, Luciene; Bebber, Suélen - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
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Relationship marketing and customer loyalty : evidence from the Ghanaian luxury hotel industry
Narteh, Bedman; Agbemabiese, George Cudjoe; Kodua, Prince; … - In: Journal of hospitality marketing & management 22 (2013) 3/4, pp. 407-436
Persistent link: https://www.econbiz.de/10009767983
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When relationship marketing goes wrong : opportunism and consumer well-being in consumer-bank relationships
Elsharnouby, Tamer; Parsons, Elizabeth - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 141-63
Persistent link: https://www.econbiz.de/10009774819
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The role of consumer happiness in relationship marketing
Belanche, Daniel; Casaló, Luis V.; Guinalíu, Miguel - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 79-94
Persistent link: https://www.econbiz.de/10009774828
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Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Tarasi, Crina O.; Bolton, Ruth N.; Gustafsson, Anders; … - In: Journal of service research : JSR 16 (2013) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
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Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B; Auh, Seigyoung; Merlo, Omar - In: Journal of service research : JSR 17 (2014) 1, pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
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Identifying optimal rapport-building behaviors in inducing patrons' emotional attachment in luxury restaurants
Hyun, Sunghyup Sean; Kim, Insin - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 2, pp. 162-198
Persistent link: https://www.econbiz.de/10010358989