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31
The erasure of antagonisms between popular
music
and advertising
Eckhardt, Giana M.
;
Bradshaw, Alan
- In:
Marketing theory
14
(
2014
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10010462054
Saved in:
32
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian
music
platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
33
Cueing morality : the effect of high-pitched
music
on healthy choice
Huang, Xun Irene
;
Labroo, Aparna A.
- In:
Journal of marketing
84
(
2019
)
6
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012309682
Saved in:
34
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
35
Effect of environment, colour and
music
on customer loyalty in restaurants and coffee shops
Saffar, Ana
- In:
International journal of business excellence
10
(
2016
)
2
,
pp. 162-176
Persistent link: https://www.econbiz.de/10011666260
Saved in:
36
The skins we live in
Bradshaw, Alan
;
Chatzidakis, Andreas
- In:
Marketing theory
16
(
2016
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10011613563
Saved in:
37
The mediating role of place attachment in experience and word of mouth : the case of
music
and film festivals
Rajaobelina, Lova
;
Dusseault, Pascale
;
Ricard, Line
- In:
International journal of arts management
21
(
2019
)
2
,
pp. 43-54
Persistent link: https://www.econbiz.de/10012060744
Saved in:
38
How the sound frequency of background
music
influences consumers' perceptions and decision making
Sunaga, Tsutomu
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 253-267
Persistent link: https://www.econbiz.de/10011970151
Saved in:
39
Music
in advertising and consumer identity : the search for Heideggerian authenticity
Abolhasani, Morteza
;
Oakes, Steve
;
Oakes, Helen
- In:
Marketing theory
17
(
2017
)
4
,
pp. 473-490
Persistent link: https://www.econbiz.de/10011825047
Saved in:
40
Name dropping and product mentions : branding in popular
music
lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
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