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Influence of solitary or commensal dining advertisements on consumers' expectations of and attitudes toward foods and restaurants
Wang, Chujun; Zhao, Zhenhua; Wan, Xiaoang - In: International journal of hospitality management 104 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013255923
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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Post-recall stock market signals : the impact of ad spending on sales performance
Huang, Jianping; Radighieri, Jeffrey P. - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 765-787
Persistent link: https://www.econbiz.de/10012607289
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Gender and celebrity scandals : a cross-cultural examination on celebrity endorsement
Huang, Jianping - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 133-150
Persistent link: https://www.econbiz.de/10012385180
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Spillover effect in supplier related product recall : the impact of supplier COO on product evaluations
Huang, Jianping; Radighieri, Jeffrey P. - In: Journal of marketing theory and practice : JMTP 30 (2022) 4, pp. 512-525
Persistent link: https://www.econbiz.de/10013358808
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An empirical evaluation of a customer-based brand equity model and its managerial implications
Yu, Chunling; Zhao, Ping; Wang, Haizhong - In: Frontiers of business research in China : selected … 2 (2008) 4, pp. 553-570
Persistent link: https://www.econbiz.de/10003789660
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The impact of channel power on opportumistic behavior : the moderating role of perception of justice
Kojo, Shion; Liu, Jia; Hu, Zuohao; Zhao, Ping - 2009
Persistent link: https://www.econbiz.de/10003950816
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Functional forms of the satisfaction-loyalty relationship
Dong, Songting; Ding, Min; Grewal, Rajdeep; Zhao, Ping - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 38-50
Persistent link: https://www.econbiz.de/10009007241
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Precise versus imprecise promotional rewards at small probabilities : moderating from purchase value and promotion budget
Yao, Qing; Rong, Chen; Zhao, Ping - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 1006-1021
Persistent link: https://www.econbiz.de/10009763923
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Environmental marketing strategy effects on market-based assets
Yang, Defeng; Zhao, Ping; Lou, Runping; Wei, Haiying - In: Total quality management & business excellence : an … 24 (2013) 6, pp. 707-718
Persistent link: https://www.econbiz.de/10009763347