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Encoding advertisements : the creative perspective
Kelly, Aidan; Lawlor, Katrina; O'Donohoe, Stephanie - In: The advertising and consumer culture reader, (pp. 133-149). 2009
Persistent link: https://www.econbiz.de/10003848368
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Nightmare on Madison Avenue : media fragmentation, recession, fed-up clients, TiVo : it's all trouble, and the ad business is caught up in the wake
Leonard, Devin - In: The advertising and consumer culture reader, (pp. 150-158). 2009
Persistent link: https://www.econbiz.de/10003848371
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Advertising regulation
Hardy, Jonathan - In: The advertising handbook, (pp. 74-87). 2009
Persistent link: https://www.econbiz.de/10003851902
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Sponsorship, advertising and the Olympic Games
MacRury, Iain - In: The advertising handbook, (pp. 129-147). 2009
Persistent link: https://www.econbiz.de/10003851911
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Advertising and new media
Bassary, Joseph - In: The advertising handbook, (pp. 174-186). 2009
Persistent link: https://www.econbiz.de/10003851915
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Conclusion: the future of advertising and advertising agencies
Hull, Janet - In: The advertising handbook, (pp. 209-217). 2009
Persistent link: https://www.econbiz.de/10003851920
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Holding company cost economies in the global advertising and marketing services business
Silk, Alvin J.; Berndt, Ernst R. - In: Review of marketing science 2 (2004) 5, pp. 1-48
Persistent link: https://www.econbiz.de/10003888162
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Entwicklung und Situation der Werbeagenturen in Japan : geschickte Umsetzung der Power of Media Buying
Yoshida, Junichi - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 383-400). 2006
Persistent link: https://www.econbiz.de/10003416031
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Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E. (ed.); Wiesen, S. Jonathan (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003433275
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Measuring the value of insight - it can and must bei done
Wills, Steve; Webb, Sally - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 155-165
Persistent link: https://www.econbiz.de/10003436711