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61
Encoding advertisements : the creative perspective
Kelly, Aidan
;
Lawlor, Katrina
;
O'Donohoe, Stephanie
- In:
The advertising and consumer culture reader
,
(pp. 133-149)
.
2009
Persistent link: https://www.econbiz.de/10003848368
Saved in:
62
Nightmare on Madison Avenue : media fragmentation, recession, fed-up clients, TiVo : it's all trouble, and the ad business is caught up in the wake
Leonard, Devin
- In:
The advertising and consumer culture reader
,
(pp. 150-158)
.
2009
Persistent link: https://www.econbiz.de/10003848371
Saved in:
63
Advertising
regulation
Hardy, Jonathan
- In:
The advertising handbook
,
(pp. 74-87)
.
2009
Persistent link: https://www.econbiz.de/10003851902
Saved in:
64
Sponsorship,
advertising
and the Olympic Games
MacRury, Iain
- In:
The advertising handbook
,
(pp. 129-147)
.
2009
Persistent link: https://www.econbiz.de/10003851911
Saved in:
65
Advertising
and new media
Bassary, Joseph
- In:
The advertising handbook
,
(pp. 174-186)
.
2009
Persistent link: https://www.econbiz.de/10003851915
Saved in:
66
Conclusion: the future of
advertising
and
advertising
agencies
Hull, Janet
- In:
The advertising handbook
,
(pp. 209-217)
.
2009
Persistent link: https://www.econbiz.de/10003851920
Saved in:
67
Holding company cost economies in the global
advertising
and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
- In:
Review of marketing science
2
(
2004
)
5
,
pp. 1-48
Persistent link: https://www.econbiz.de/10003888162
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68
Entwicklung und Situation der Werbeagenturen in Japan : geschickte Umsetzung der Power of Media Buying
Yoshida, Junichi
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 383-400)
.
2006
Persistent link: https://www.econbiz.de/10003416031
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69
Selling modernity :
advertising
in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
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70
Measuring the value of insight - it can and must bei done
Wills, Steve
;
Webb, Sally
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10003436711
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