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Measurement characteristics of Aaker's brand personality dimensions : lessons to be learned from human personality research
Eisend, Martin; Sauer, Nicola E. - In: Psychology & marketing 30 (2013) 11, pp. 950-958
Persistent link: https://www.econbiz.de/10010206851
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The power of codesign to bond customers to products and companies : the role of toolkit support and creativity
Teichmann, Karin; Scholl, Ursula; Sauer, Nicola E. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 15-30
Persistent link: https://www.econbiz.de/10011615765
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The effect of context attractiveness on product attractiveness and product quality : the moderating role of product familiarity
Schnurr, Benedikt; Brunner-Sperdin, Alexandra; Sauer, … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 241-253
Persistent link: https://www.econbiz.de/10011675188
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Do life events always lead to change in purchase? : the mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness
Koschate-Fischer, Nicole; Hoyer, Wayne D.; Sauer, Nicola E. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 516-536
Persistent link: https://www.econbiz.de/10011879705
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Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria; Sauer, Nicola E.; Sprott, David E. - In: Psychology & marketing 34 (2017) 8, pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
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Konsumentenexpertise und die Effizienz von Kaufentscheidungen : lohnt es sich für Unternehmen, gute Produkte anzubieten?
Bauer, Hans H.; Sauer, Nicola E.; Hammerschmidt, Maik - 2005
Persistent link: https://www.econbiz.de/10013430158
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The importance of perceived fairness in product customization settings
Scholl-Grissemann, Ursula; Sauer, Nicola E.; Teichmann, … - In: The service industries journal 42 (2022) 11/12, pp. 823-842
Persistent link: https://www.econbiz.de/10013362153
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Consumers' self‐construal : Measurement and relevance for social media communication success
Hofmann, Verena; Schwayer, Lisa Marie; … - In: Journal of Consumer Behaviour 20 (2021) 4, pp. 959-979
Persistent link: https://www.econbiz.de/10012535052
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A look at the present and future : the power of emotions in the interplay between motivation, expectation and attitude in long-distance hikers
Happ, Elisabeth; Hofmann, Verena; Schnitzer, Martin - In: Journal of destination marketing & management 19 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012548394
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Die Einstellungs-Verhaltens-Relation: eine verhaltenswissenschaftliche Untersuchung am Beispiel von ökologischen Lebensmitteln
Bauer, Hans H.; Sauer, Nicola E.; Hendel, Miriam - In: Fundierung des Marketing : verhaltenswissenschaftliche …, (pp. 295-315). 2004
Persistent link: https://www.econbiz.de/10002132193