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Berrone, Pascual
71
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57
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23
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13
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12
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ECONIS (ZBW)
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1
Microfoundations of innovative capabilities : the leverage of collaborative technologies on organizational learning and knowledge management in a multinational corporation
Schneckenberg, Dirk
;
Truong, Yann
;
Mazloomi, Hamid
- In:
Technological forecasting & social change : an …
100
(
2015
),
pp. 356-368
Persistent link: https://www.econbiz.de/10011571486
Saved in:
2
Can environmental innovation be a conventional source of higher market valuation?
Truong, Yann
;
Berrone, Pascual
- In:
Journal of business research : JBR
142
(
2022
),
pp. 113-121
Persistent link: https://www.econbiz.de/10013168114
Saved in:
3
Personal aspirations and the consumption of luxury goods
Truong, Yann
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10008688894
Saved in:
4
A cross-country study of consumer innovativeness and technological service innovation
Truong, Yann
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10009702198
Saved in:
5
Startup category membership and boundary expansion in the field of artificial intelligence
Truong, Yann
- In:
International journal of entrepreneurial behavior & research
30
(
2024
)
2/3
,
pp. 398-420
Persistent link: https://www.econbiz.de/10014489102
Saved in:
6
Testing US advertising belief and attitude measures in France
Truong, Yann
;
McColl, Rod
;
Descubes, Irena
- In:
Journal of euromarketing
18
(
2009
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10003862185
Saved in:
7
New luxury brand positioning and the emergence of masstige brands
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 375-382
Persistent link: https://www.econbiz.de/10003847292
Saved in:
8
Perceived intrusiveness in digital advertising : strategic marketing implications
Truong, Yann
;
Simmons, Geoff
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10003988716
Saved in:
9
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
10
The effects of facial attractiveness and gender on customer evaluations during a Web-video sales encounter
McColl, Rod
;
Truong, Yann
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10009716745
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