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Product placement practices in...
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Consumer behaviour
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Lowe, Ben
67
Chan, Fong Yee
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Chan, Fanny Fong Yee
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Petrovici, Dan
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Alpert, Frank
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Barnes, Bradley R.
7
Lynch, David
6
Fraser, Iain M.
5
Lowe, Julian F.
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Monteiro, Diogo M. Souza
5
Hasan, Md. Rajibul
4
Laffey, Des
4
Tong, Suk Chong
4
Lowe, Julian
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Song, Sigen
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Christofi, Michael
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Dwivedi, Yogesh Kumar
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Estelami, Hooman
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Psychology & marketing
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Journal of Product & Brand Management
6
Journal of strategic management education : JSME
6
The journal of product & brand management
6
European Journal of Marketing
4
European journal of marketing
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Journal of marketing communications
4
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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International Marketing Review
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International journal of nonprofit & voluntary sector marketing
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Journal of Consumer Behaviour
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Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of public policy & marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of social marketing : JSOCM
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Marketing Intelligence & Planning
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Marketing intelligence & planning
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OR MS today : operations research - management science
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Qualitative Market Research: An International Journal
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Qualitative market research : an international journal
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Small enterprise development : an international journal of microfinance and business development
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Other ZBW resources
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OLC EcoSci
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1
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
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2
Selling through entertaining : the effect of humour in television advertising in Hong Kong
Chan, Fong Yee
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009423375
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3
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
Saved in:
4
Prior disclosure of product placement : the more explicit the disclosure, the better the brand recall and brand attitude
Chan, Fong Yee
- In:
Journal of business research : JBR
120
(
2020
),
pp. 31-41
Persistent link: https://www.econbiz.de/10012417086
Saved in:
5
Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
Saved in:
6
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
7
Hong Kong millennials' perceptions and preferences on joint promotion partners
Chan, Fong Yee
- In:
Asia Pacific business review
28
(
2022
)
3
,
pp. 410-430
Persistent link: https://www.econbiz.de/10013358748
Saved in:
8
The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
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9
Revisiting trust in the digital era : the interplay of online trust and online dialogic communication from the practitioners' perspective
Tong, Suk Chong
;
Chan, Fong Yee
- In:
Journal of communication management
26
(
2022
)
3
,
pp. 271-293
Persistent link: https://www.econbiz.de/10013384899
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10
The impact of impression construction consumption on social identity : a study on Chinese female professionals
Wang, Dan
;
Song, Sigen
;
Chan, Fong Yee
;
Feng, Linyan
- In:
Journal of social marketing : JSOCM
13
(
2023
)
2
,
pp. 194-217
Persistent link: https://www.econbiz.de/10014311922
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