//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Introduction : advancing under...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Theorie
9,912
Theory
9,742
Relationship marketing
9,401
Beziehungsmarketing
9,372
Brand management
7,619
Markenführung
7,578
Mobilkommunikation
6,976
Mobile communications
6,936
Brand image
6,716
Markenimage
6,676
Customer satisfaction
5,900
Kundenzufriedenheit
5,743
Online-Handel
5,733
Online retailing
5,721
USA
5,352
United States
5,096
Social Web
5,013
Social web
5,011
Online-Marketing
4,891
Internet marketing
4,851
Deutschland
4,814
Service quality
4,614
Dienstleistungsqualität
4,571
Germany
4,476
Electronic Commerce
4,375
Brand
4,333
Markenartikel
4,325
Einzelhandel
4,247
Retail trade
4,197
E-commerce
4,003
Werbewirkung
3,728
Advertising effects
3,690
Verbraucherverhalten
3,588
Experiment
3,449
Emotion
3,252
Advertising
3,111
Werbung
3,036
Privater Konsum
2,880
more ...
less ...
Online availability
All
Undetermined
34,476
Free
21,739
Type of publication
All
Article
64,335
Book / Working Paper
31,582
Journal
205
Other
15
Type of publication (narrower categories)
All
Article in journal
54,132
Aufsatz in Zeitschrift
54,132
Graue Literatur
8,792
Non-commercial literature
8,792
Working Paper
7,515
Arbeitspapier
6,900
Aufsatz im Buch
6,408
Book section
6,408
Hochschulschrift
3,063
research-article
2,427
Thesis
2,147
Collection of articles of several authors
1,356
Sammelwerk
1,356
Aufsatzsammlung
841
Conference paper
705
Konferenzbeitrag
705
Konferenzschrift
447
Case study
444
Fallstudie
444
Bibliografie enthalten
394
Bibliography included
394
Collection of articles written by one author
336
Sammlung
336
Dissertation u.a. Prüfungsschriften
323
Lehrbuch
266
Conference proceedings
237
Textbook
224
Amtsdruckschrift
221
Government document
221
Reprint
195
conceptual-paper
155
review-article
149
Article
118
review
114
Statistik
100
Ratgeber
89
Handbook
83
Handbuch
83
Statistics
83
Guidebook
82
more ...
less ...
Language
All
English
86,618
German
7,784
Undetermined
917
French
390
Polish
118
Spanish
110
Italian
82
Russian
41
Swedish
37
Danish
31
Portuguese
27
Dutch
23
Norwegian
23
Hungarian
19
Finnish
17
Slovak
10
Czech
8
Romanian
8
Croatian
7
Lithuanian
5
Bulgarian
3
Slovenian
3
Arabic
2
Bosnian
2
Multiple languages
2
Serbian
2
Chinese
2
Indonesian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
119
Belk, Russell W.
114
Mattila, Anna S.
108
Bauer, Hans H.
107
Grunert, Klaus G.
102
Phau, Ian
101
Huber, Frank
97
Asongu, Simplice
92
Wiedmann, Klaus-Peter
90
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Herrmann, Andreas
82
Gierl, Heribert
80
Khare, Arpita
80
Sheth, Jagdish N.
77
Grewal, Dhruv
76
Usman, Osly
76
Dwivedi, Yogesh Kumar
75
Nayga, Rodolfo M.
70
Stavins, Joanna
70
Agarwal, Sumit
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Laroche, Michel
65
Wansink, Brian
63
Janssen, Maarten C. W.
62
Paul, Justin
62
Bruwer, Johan
61
Haucap, Justus
60
Verhoef, Peter C.
59
Walsh, Gianfranco
58
Jang, Soocheong
57
Chintagunta, Pradeep K.
56
Ko, Eunju
56
Thøgersen, John
55
Gröppel-Klein, Andrea
54
Pelsmacker, Patrick de
54
Rajagopal
54
Warlop, Luk
53
more ...
less ...
Institution
All
National Bureau of Economic Research
565
Springer Fachmedien Wiesbaden
147
IGI Global
133
OECD
64
American Marketing Association
36
Verlag Dr. Kovač
36
International Energy Agency
30
European Association of Agricultural Economists - EAAE
26
Information Resources Management Association
26
Institut für Demoskopie Allensbach
26
Books on Demand GmbH <Norderstedt>
24
Europäische Kommission
23
Edward Elgar Publishing
22
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
21
International Telecommunications Society
20
Nordic Council of Ministers
19
Organisation for Economic Co-operation and Development
18
Friedrich-Schiller-Universität Jena
16
Europäische Kommission / Gemeinsame Forschungsstelle
14
INSEAD
14
Nomos Verlagsgesellschaft
14
RWTH Aachen
13
Université Paris-Dauphine (Paris IX)
13
Österreichisches Institut für Wirtschaftsforschung
13
Haufe-Lexware GmbH & Co. KG
12
Springer International Publishing
12
Universität Mannheim
12
Deutschland / Bundeswehr / Universität Hamburg
11
Erasmus Research Institute of Management
11
Gesellschaft für Konsum-, Markt- und Absatzforschung
11
Robert Schuman Centre for Advanced Studies
11
Christian-Albrechts-Universität zu Kiel
10
Gesellschaft für Ökologische Kommunikation mbH
10
International Finance Corporation
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Center for Economic Research <Tilburg>
9
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
9
International Telecommunications Society (ITS)
9
Weltwirtschaftsforum
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,019
Journal of retailing and consumer services
1,960
International journal of consumer studies
768
International journal of hospitality management
752
Psychology & marketing
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
562
Working paper / National Bureau of Economic Research, Inc.
473
SpringerLink / Bücher
421
NBER Working Paper
410
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
394
European Journal of Marketing
374
Journal of Consumer Marketing
368
Technological forecasting & social change : an international journal
362
The journal of brand management : an international journal
360
European journal of marketing : EJM
352
Management science : journal of the Institute for Operations Research and the Management Sciences
350
Journal of marketing research : JMR
345
Telecommunications policy : the international journal of digital economy, data sciences and new media
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
333
Tourism management : research, policies, practice
326
Journal of international consumer marketing
323
Journal of retailing
320
Journal of marketing management : MM
309
Cogent business & management
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
Journal of marketing communications
303
Journal of marketing
299
International journal of retail & distribution management
295
Journal of fashion marketing and management
295
Marketing letters : a journal of research in marketing
294
The international review of retail, distribution and consumer research
293
The journal of consumer marketing
288
Journal of the Academy of Marketing Science
286
Journal of consumer behaviour : an international research review
283
Marketing intelligence & planning
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
280
International journal of contemporary hospitality management
270
more ...
less ...
Source
All
ECONIS (ZBW)
89,834
Other ZBW resources
3,053
USB Cologne (EcoSocSci)
1,587
EconStor
811
RePEc
694
BASE
92
OLC EcoSci
45
USB Cologne (business full texts)
18
ArchiDok
3
more ...
less ...
Showing
1
-
10
of
96,137
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
2
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
3
Mobile consumers and applications : essays on mobile marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
Saved in:
4
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
Saved in:
5
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
6
In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption
Wang, Xia
;
Fu, Ning
;
Li, Yiding
;
Liu, Dong
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 159-174
Persistent link: https://www.econbiz.de/10015050008
Saved in:
7
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
8
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
9
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
10
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->