//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Introduction : advancing under...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,602
Konsumentenverhalten
81,152
Theorie
9,992
Theory
9,822
Relationship marketing
9,493
Beziehungsmarketing
9,464
Brand management
7,667
Markenführung
7,627
Mobilkommunikation
7,003
Mobile communications
6,963
Brand image
6,765
Markenimage
6,725
Customer satisfaction
5,950
Online-Handel
5,805
Kundenzufriedenheit
5,793
Online retailing
5,793
USA
5,348
United States
5,092
Social Web
5,087
Social web
5,085
Online-Marketing
4,935
Internet marketing
4,895
Deutschland
4,836
Service quality
4,662
Dienstleistungsqualität
4,619
Germany
4,484
Electronic Commerce
4,402
Brand
4,366
Markenartikel
4,359
Einzelhandel
4,263
Retail trade
4,213
E-commerce
4,030
Werbewirkung
3,748
Advertising effects
3,709
Verbraucherverhalten
3,590
Experiment
3,500
Emotion
3,290
Advertising
3,129
Werbung
3,054
Privater Konsum
2,924
more ...
less ...
Online availability
All
Undetermined
34,890
Free
21,988
Type of publication
All
Article
64,907
Book / Working Paper
31,725
Journal
204
Other
15
Type of publication (narrower categories)
All
Article in journal
54,640
Aufsatz in Zeitschrift
54,640
Graue Literatur
8,874
Non-commercial literature
8,874
Working Paper
7,591
Arbeitspapier
6,976
Aufsatz im Buch
6,434
Book section
6,434
Hochschulschrift
3,061
research-article
2,427
Thesis
2,146
Collection of articles of several authors
1,356
Sammelwerk
1,356
Aufsatzsammlung
853
Conference paper
710
Konferenzbeitrag
710
Konferenzschrift
446
Case study
444
Fallstudie
444
Bibliografie enthalten
394
Bibliography included
394
Collection of articles written by one author
336
Sammlung
336
Dissertation u.a. Prüfungsschriften
323
Lehrbuch
266
Conference proceedings
237
Textbook
224
Amtsdruckschrift
218
Government document
218
Reprint
195
conceptual-paper
155
review-article
149
Article
148
review
114
Statistik
100
Ratgeber
89
Handbook
83
Handbuch
83
Statistics
83
Guidebook
82
more ...
less ...
Language
All
English
87,310
German
7,805
Undetermined
917
French
390
Polish
118
Spanish
110
Italian
82
Russian
41
Swedish
37
Danish
31
Portuguese
28
Dutch
23
Norwegian
23
Hungarian
19
Finnish
17
Slovak
10
Czech
8
Romanian
8
Croatian
7
Lithuanian
5
Bulgarian
3
Slovenian
3
Arabic
2
Bosnian
2
Multiple languages
2
Serbian
2
Chinese
2
Indonesian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
122
Belk, Russell W.
115
Mattila, Anna S.
109
Bauer, Hans H.
107
Grunert, Klaus G.
102
Phau, Ian
101
Huber, Frank
97
Asongu, Simplice
92
Wiedmann, Klaus-Peter
90
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Herrmann, Andreas
82
Gierl, Heribert
80
Khare, Arpita
80
Sheth, Jagdish N.
77
Dwivedi, Yogesh Kumar
76
Grewal, Dhruv
76
Usman, Osly
76
Nayga, Rodolfo M.
71
Stavins, Joanna
70
Agarwal, Sumit
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Laroche, Michel
65
Wansink, Brian
63
Janssen, Maarten C. W.
62
Paul, Justin
62
Bruwer, Johan
61
Haucap, Justus
60
Verhoef, Peter C.
59
Jang, Soocheong
58
Walsh, Gianfranco
58
Chintagunta, Pradeep K.
56
Ko, Eunju
56
Thøgersen, John
55
Gröppel-Klein, Andrea
54
Kim, Jungkeun
54
Pelsmacker, Patrick de
54
Rajagopal
54
more ...
less ...
Institution
All
National Bureau of Economic Research
568
Springer Fachmedien Wiesbaden
147
IGI Global
133
OECD
71
American Marketing Association
36
Verlag Dr. Kovač
36
International Energy Agency
30
European Association of Agricultural Economists - EAAE
26
Information Resources Management Association
26
Institut für Demoskopie Allensbach
26
Books on Demand GmbH <Norderstedt>
24
Edward Elgar Publishing
24
Europäische Kommission
23
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
21
International Telecommunications Society
20
Nordic Council of Ministers
19
Organisation for Economic Co-operation and Development
18
Friedrich-Schiller-Universität Jena
16
Europäische Kommission / Gemeinsame Forschungsstelle
14
INSEAD
14
Nomos Verlagsgesellschaft
14
RWTH Aachen
13
Université Paris-Dauphine (Paris IX)
13
Österreichisches Institut für Wirtschaftsforschung
13
Haufe-Lexware GmbH & Co. KG
12
Springer International Publishing
12
Universität Mannheim
12
Deutschland / Bundeswehr / Universität Hamburg
11
Erasmus Research Institute of Management
11
Gesellschaft für Konsum-, Markt- und Absatzforschung
11
Robert Schuman Centre for Advanced Studies
11
Christian-Albrechts-Universität zu Kiel
10
Gesellschaft für Ökologische Kommunikation mbH
10
International Finance Corporation
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Center for Economic Research <Tilburg>
9
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
9
International Telecommunications Society (ITS)
9
Weltwirtschaftsforum
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,021
Journal of retailing and consumer services
1,963
International journal of hospitality management
801
International journal of consumer studies
768
Psychology & marketing
698
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
565
Working paper / National Bureau of Economic Research, Inc.
473
SpringerLink / Bücher
421
NBER Working Paper
411
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
394
European Journal of Marketing
374
Journal of Consumer Marketing
368
Technological forecasting & social change : an international journal
363
The journal of brand management : an international journal
360
European journal of marketing : EJM
353
Management science : journal of the Institute for Operations Research and the Management Sciences
351
Journal of marketing research : JMR
345
Telecommunications policy : the international journal of digital economy, data sciences and new media
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
342
Journal of travel and tourism marketing
333
Journal of international consumer marketing
323
Journal of retailing
320
Journal of marketing management : MM
310
Cogent business & management
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
Journal of marketing communications
305
Journal of marketing
299
International journal of retail & distribution management
295
Journal of fashion marketing and management
295
Marketing letters : a journal of research in marketing
294
The international review of retail, distribution and consumer research
294
The journal of consumer marketing
288
Journal of the Academy of Marketing Science
286
Journal of consumer behaviour : an international research review
283
Marketing intelligence & planning
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
280
International journal of contemporary hospitality management
270
more ...
less ...
Source
All
ECONIS (ZBW)
90,518
Other ZBW resources
3,053
USB Cologne (EcoSocSci)
1,587
EconStor
841
RePEc
694
BASE
92
OLC EcoSci
45
USB Cologne (business full texts)
18
ArchiDok
3
more ...
less ...
Showing
11
-
20
of
96,851
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
Saved in:
12
Mobile communication and seniors : an exploratory study on their consumption of apps
Fernández-Lores, Susana
;
Marquez, Juan Antonio
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 952-970
Persistent link: https://www.econbiz.de/10012621780
Saved in:
13
Young consumers' perception of problems and usefulness of mobile shopping applications
Knežević, Blaženka
;
Delić, Mia
- In:
Entrepreneurial business and economics review : EBER
5
(
2017
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10011802904
Saved in:
14
Intermodal mobility
Willing, Christoph
;
Brandt, Tobias
;
Neumann, Dirk
- In:
Business & information systems engineering : BISE ; the …
59
(
2017
)
3
,
pp. 173-179
Persistent link: https://www.econbiz.de/10011719690
Saved in:
15
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
16
Barilla goes mobile with Ringo
Pazzagli, Ambra
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 267-269
Persistent link: https://www.econbiz.de/10010385973
Saved in:
17
Retail shopwrooms, mobile sales
Willmott, Bob
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 229-232
Persistent link: https://www.econbiz.de/10010347055
Saved in:
18
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
Saved in:
19
Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
Saved in:
20
Four essays on mobile push notificaitons
Lachner, Michael
-
2020
Persistent link: https://www.econbiz.de/10012301739
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->