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Consumption dynamics during recession and recovery : a learning journey

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Bhatti, Hina Yaqub; Galan-Ladero, M. Mercedes; Galera … - In: International review on public and non-profit marketing 20 (2023) 1, pp. 25-64

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Unsocial and irresponsible behaviour : what happens when customers lie?

Galan-Ladero, M. Mercedes; Robson, Julie - In: Social and sustainability marketing : a casebook for …, (pp. 509-534). 2022

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Social Marketing and Sustainable Development Goals (SDGs) : Case Studies for a Global Perspective

Galan-Ladero, M. Mercedes (ed.); Alves, Helena (ed.) - 2023

Introduction -- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs) -- Part I: Cases on Social Inequality -- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan -- Case 2: “NO ES DE HOMBRES” (That’s Not Manly) A Campaign for...

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Theoretical background : responsible consumption and sustainability : corporate social responsibility, social marketing, and behavioral economic approaches

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Fair trade : a path towards responsible consumption and sustainability : the case of Medicus Mundi

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Social marketing to achieve the sustainable development goals (SDGs) in 2030 agenda by the United Nations

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Drivers of consumer's willingness to pay for fair trade food products : the role of positive and negative emotions

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Galan-Ladero, M. Mercedes (ed.); … - 2021

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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics

Bianchi, Enrique Carlos (ed.); … - 2023

0. INTRODUCTION CHAPTER -- PART I: SUSTAINABLE TOURISM & FASHION -- CASE 1. Corporate Social Marketing, Drunken Tourism, and Sustainability: The Case of Meliá Hotels International in Magaluf, Spain -- CASE 2. Green is in Fashion: Eco-Design and Circular Economy Strategies in the Fashion...

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