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The effects of impartiality disclosure on brand objectives for no and multiple product endorsements
Oprea, Corina - 2023
Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship information when a …
Persistent link: https://www.econbiz.de/10014282829
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Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian; Swaminathan, Vanitha; Brooks, Gillian - In: Journal of marketing 83 (2019) 5, pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
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"The tweeting sponsor" : effect of a sponsor's SNS message articulation/interactivity on consumers' online response
Kaushik, Kapil; Mishra, Abhishek; Dey, Shubhamoy - In: European Sport management quarterly : ESMQ 22 (2022) 2, pp. 227-250
Persistent link: https://www.econbiz.de/10013177975
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Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira; Yan, Meimei; Ko, Yong Jae; Lee, Joon Sung - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
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The influence of the source and valence of word-of-mouth information on post-failure and post-recovery evaluations
Hess, Ronald L. <Jr.>; Ring, Lawrence - In: Service business 10 (2016) 2, pp. 319-343
Persistent link: https://www.econbiz.de/10011722315
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Determinants of consumer participation in online group buying : an example of luggage
Lin, Hui-Tzu; Kim, Hyun-Jee; Wang, Li-Wen - In: Journal of international trade & commerce 12 (2016) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10011796233
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Examining role of trust in shaping online shopping attitude among women : an empirical assessment
Arora, Nupur - In: International journal of public sector performance … 6 (2020) 5, pp. 748-766
Persistent link: https://www.econbiz.de/10012516864
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Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander; Phua, Joe - In: International journal of consumer studies 46 (2022) 3, pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
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How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi - In: International journal of electronic marketing and … 14 (2023) 1, pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
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CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi; Cho, Eunjoo - In: Journal of fashion marketing and management 26 (2022) 3, pp. 516-533
Persistent link: https://www.econbiz.de/10013384546