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Perspectives : measure prolife...
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Advertising effects
12
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Bergkvist, Lars
46
Rossiter, John R.
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Bech-Larsen, Tino
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Ekonomiska forskningsinstitutet <Stockholm>
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International journal of advertising : the quarterly review of marketing communications
8
International journal of advertising : the review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
35
OLC EcoSci
9
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The role of confidence in attitude-intention and beliefs-attitude relationships
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 863-880
Persistent link: https://www.econbiz.de/10003916092
Saved in:
2
A call for a broader range of dependent variables in advertising research
Bergkvist, Lars
- In:
Cutting edge international research
,
(pp. 47-57)
.
2010
Persistent link: https://www.econbiz.de/10003985037
Saved in:
3
The flipside of the sponsorship coin : do you still buy the beer when the brewer underwrites a rival team?
Bergkvist, Lars
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 65-73
Persistent link: https://www.econbiz.de/10009548167
Saved in:
4
Appropriate use of single-item measures is here to stay
Bergkvist, Lars
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 245-255
Persistent link: https://www.econbiz.de/10011312240
Saved in:
5
Advertising effectiveness measurement : intermediate constructs and measures
Bergkvist, Lars
-
2000
Persistent link: https://www.econbiz.de/10001475261
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6
Ethics and finance : an empirical study of ethical judgments and attitudes
Bergkvist, Lars
-
1995
Persistent link: https://www.econbiz.de/10000938238
Saved in:
7
Business ethics and the financial community
Bergkvist, Lars
- In:
Business ethics in progress? : with 15 tables
,
(pp. 55-69)
.
1994
Persistent link: https://www.econbiz.de/10001285672
Saved in:
8
Negative effects of unlabeled response scales
Bergkvist, Lars
- In:
International journal of market research
63
(
2021
)
6
,
pp. 772-785
Persistent link: https://www.econbiz.de/10012794290
Saved in:
9
Preregistration as a way to limit questionable research practice in advertising research
Bergkvist, Lars
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1172-1180
Persistent link: https://www.econbiz.de/10012395647
Saved in:
10
The role of C-OAR-SE in marketing measurement
Bergkvist, Lars
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1953-1958
Persistent link: https://www.econbiz.de/10011641415
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