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33
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29
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13
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11
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10
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ECONIS (ZBW)
135
OLC EcoSci
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RePEc
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Other ZBW resources
4
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21
Utilization of artificial intelligence in the banking sector : a systematic literature review
Fares, Omar H.
;
Butt, Irfan
;
Lee, Seung Hwan Mark
- In:
Journal of financial services marketing
28
(
2023
)
4
,
pp. 835-852
Persistent link: https://www.econbiz.de/10014479184
Saved in:
22
Need for cognitive closure and mobile personalization : a cluster analysis
Quach, Xuan
;
Lee, Seung Hwan Mark
- In:
International journal of retail and distribution management
51
(
2023
)
8
,
pp. 991-1009
Persistent link: https://www.econbiz.de/10014334349
Saved in:
23
Examining the cash-only price discount and the driving forces of cash-only transactions in the housing market
Seo, Youngme
;
Holmes, Cynthia
;
Lee, Seung Hwan Mark
- In:
The journal of real estate finance and economics
67
(
2023
)
3
,
pp. 480-516
Persistent link: https://www.econbiz.de/10014383377
Saved in:
24
Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Alzayat, Ayman
;
Lee, Seung Hwan Mark
- In:
Journal of business research : JBR
130
(
2021
),
pp. 348-363
Persistent link: https://www.econbiz.de/10012544810
Saved in:
25
Communicating returnable packaging via ease of use labeling
Ratnichkina, Polina
;
Lee, Seung Hwan Mark
;
Haines, Shelley
- In:
The international review of retail, distribution and …
31
(
2021
)
4
,
pp. 481-497
Persistent link: https://www.econbiz.de/10012609707
Saved in:
26
Assessing Google Cardboard virtual reality as a content delivery system in business classrooms
Lee, Seung Hwan Mark
;
Sergueeva, Ksenia
;
Catangui, Mathew
; …
- In:
Journal of education for business
92
(
2017
)
4
,
pp. 153-160
Persistent link: https://www.econbiz.de/10011735835
Saved in:
27
I'll laugh, but I won't share : the role of darkness on evaluation and sharing of humorous online taboo ads
Lee, Seung Hwan Mark
;
Brandt, Alan
;
Groff, Yuni
;
Lopez, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10011699252
Saved in:
28
Social media fashion influencer eWOM communications : understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Haines, Shelley
;
Fares, Omar H.
;
Mohan, Myuri
;
Lee, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10014430536
Saved in:
29
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
Saved in:
30
One size fits all? : segmenting consumers to predict sustainable fashion behavior
Haines, Shelley
;
Lee, Seung Hwan Mark
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 383-398
Persistent link: https://www.econbiz.de/10013162366
Saved in:
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