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Contemporary issues in marketing : principles and practice
Gbadamosi, Ayantunji (ed.) - 2019
Persistent link: https://www.econbiz.de/10012104336
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Women-entrepreneurship, religiosity, and value-co-creation with ethnic consumers : revisiting the paradox
Gbadamosi, Ayantunji - In: Journal of strategic marketing 27 (2019) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10012202748
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Marketing : the paradigm shift
Gbadamosi, Ayantunji - In: Contemporary issues in marketing : principles and practice, (pp. 3-31). 2019
Persistent link: https://www.econbiz.de/10012134029
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Marketing ethics, green and sustainable marketing
Gbadamosi, Ayantunji - In: Contemporary issues in marketing : principles and practice, (pp. 185-218). 2019
Persistent link: https://www.econbiz.de/10012134045
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Acculturation : an exploratory study of clothing consumption among Black African women in London (UK)
Gbadamosi, Ayantunji - In: Journal of fashion marketing and management 16 (2012) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10010003732
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Where are we on diversity, equity, and inclusion? : a million-dollar question
Gbadamosi, Ayantunji - In: Critical perspectives on diversity, equity, and …, (pp. 1-16). 2022
Persistent link: https://www.econbiz.de/10013382173
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Consumer behaviour and digital transformation
Gbadamosi, Ayantunji - 2024
"This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinning of consumer behaviour as they...
Persistent link: https://www.econbiz.de/10014515408
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Consumer ethnocentrism and country-of-origin effects in the Moroccan market
Hamelin, Nicolas; Ellouzi, Meriam; Canterbury, Andrew - In: Journal of global marketing 24 (2011) 3, pp. 228-244
Persistent link: https://www.econbiz.de/10009305490
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Ethical consumerism : a view from the food industry in Morocco
Hamelin, Nicolas; Harcar, Talha; Benhari, Yamina - In: Journal of food products marketing 19 (2013) 5, pp. 343-362
Persistent link: https://www.econbiz.de/10010226841
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Consumer motives and impact of western media on the Moroccan luxury buyer
Hamelin, Nicolas; Thaichon, Park - In: Journal of retailing and consumer services 32 (2016), pp. 164-170
Persistent link: https://www.econbiz.de/10011556639