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The competitive effects of online reviews on hotel demand
Cho, Sanghoon; Pekgün, Pelin; Janakiraman, Ramkumar; … - In: Journal of marketing 88 (2024) 2, pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
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Comparing consumer-produced product reviews across multiple websites with sentiment classification
He, Wu; Zhang, Zuopeng; Akula, Vasudeva - In: Journal of organizational computing and electronic commerce 28 (2018) 2, pp. 142-156
Persistent link: https://www.econbiz.de/10011900112
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A segmentation of online reviews by language groups : how English and non-English speakers rate hotels differently
Schuckert, Markus; Liu, Xianwei; Law, Chun Hung Roberts - In: International journal of hospitality management 48 (2015), pp. 143-149
Persistent link: https://www.econbiz.de/10011341593
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Credibility of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.; Averbeck, Joshua M.; Zhang, Zhu; … - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
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Post language and user engagement in online content communities
Noguti, Valeria - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
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The features and effectiveness of Chinese language online recommendations
Ng, Raine; Prendergast, Gerard P.; Chang, Ludwig M. K. - In: Journal of international consumer marketing 33 (2021) 4, pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
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Exploring the use of gender-fair language by influencers
Nicolas, Carolina; Urrutia, Angelica; González Díaz, … - In: European journal of management and business economics : … 32 (2023) 5, pp. 560-585
Purpose Explore the use of Gender-Fair Language (GFL) by influencers on Instagram. Design/methodology/approach The … includes the Spanish language and is applied to a sample of influencers from Chile. Practical implications The practical …
Persistent link: https://www.econbiz.de/10014507415
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Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs; Coussement, Kristof; Caigny, Arno de; … - In: Industrial marketing management : the international … 106 (2022), pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
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EXPRS : an extended pagerank method for product feature extraction from online consumer reviews
Yan, Zhijun; Xing, Meiming; Zhang, Dongsong; Ma, Baizhang - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 850-858
Persistent link: https://www.econbiz.de/10011416357
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Competing for attention : an empirical study of online reviewers' strategic behavior
Shen, Wenqi; Hu, Yu Jeffrey; Ulmer, Jackie Rees - In: Management information systems : mis quarterly 39 (2015) 3, pp. 683-696
Persistent link: https://www.econbiz.de/10011339223