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Impact of corporate social responsibility on brand loyalty in Nepalese insurance companies
Pyakurel, Rashmina - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 96-108
Persistent link: https://www.econbiz.de/10013449215
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Consumer loyalty toward smartphone brands : the determining roles of deliberate inertia and cognitive lock-in
Shi, Xinping; Lin, Zhibin; Liu, Jonathan; Hui, Yan Keung - In: Information & management : the internat. journal of … 55 (2018) 7, pp. 866-876
Persistent link: https://www.econbiz.de/10011931892
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Antecedents and consequences of customer brand engagement : an empirical study in the mobile headset category
Roy, Souvik; Mandal, Santanu - In: International journal of information systems in the … 9 (2017) 3, pp. 58-77
Persistent link: https://www.econbiz.de/10011729758
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Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.; Athanasopoulou, Pinelopi - In: Journal of retailing and consumer services 40 (2018), pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
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Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty
Mahmood, Asif; Haider, Syed Zeeshan - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 16 (2020) 2, pp. 287-298
Persistent link: https://www.econbiz.de/10012269836
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Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.; Poh Ling Tan; Mehran Nejati; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
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Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh; Agyeiwaah, Elizabeth; Liu, Jing; Scott, Noel - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 5, pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
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Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
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Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
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Islamic branding as a tool for customer retention : antecedents and consequences of Islamic brand loyalty
Mohammad Rashed Hasan Polas; Jahanshahi, Asghar Afshar; … - In: International journal of islamic marketing and branding 3 (2018) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011886298