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Service satisfaction with premium durables : a cross-cultural investigation
Löffler, Michael; Decker, Reinhold - In: Quantitative marketing and marketing management : …, (pp. 401-422). 2012
Persistent link: https://www.econbiz.de/10009621746
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Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen; Jiménez-Zarco, Ana Isabel - In: Global marketing strategies for the promotion of luxury …, (pp. 155-192). 2016
Persistent link: https://www.econbiz.de/10011484688
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Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen; Ozuem, Wilson - In: Computer-mediated marketing strategies : social media …, (pp. 200-222). 2015
Persistent link: https://www.econbiz.de/10010481701
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Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson; Willis, Michelle - In: The art of digital marketing for fashion and luxury …, (pp. 107-129). 2021
Persistent link: https://www.econbiz.de/10012607354
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Romancing the brands on social media
Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
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Can't help falling in love? : how brand luxury generates positive consumer affect in social media
Mandler, Timo; Johnen, Marius; Gräve, Jan-Frederik - In: Journal of business research : JBR 120 (2020), pp. 330-342
Persistent link: https://www.econbiz.de/10012417135
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Examining the impact of luxury brand's social media marketing on customer engagement​ : using big data analytics and natural language processing
Liu, Xia; Shin, Hyunju; Burns, Alvin C. - In: Journal of business research : JBR 125 (2021), pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
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Customers' motivation to engage with luxury brands on social media
Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 112 (2020), pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
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the power of lurking : assessing the online experience of luxury brand fan page followers
Kéfi, Hajer; Maar, Daniel - In: Journal of business research : JBR 117 (2020), pp. 579-586
Persistent link: https://www.econbiz.de/10012287980
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488