Similar Search Results

Adıgüzel, Feray; Donato, Carmela - In: Journal of business research : JBR 130 (2021), pp. 137-146

Persistent link: https://www.econbiz.de/10012544771

Wang, Ying; Song, Yiping - In: Journal of global marketing 26 (2013) 4, pp. 173-187

Persistent link: https://www.econbiz.de/10010199651

Hodge, April Charlotte; González Romo, Zahaira; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 631-657

Persistent link: https://www.econbiz.de/10011399852

Okonkwo, Uché (contributor) - 2009

Persistent link: https://www.econbiz.de/10003847225

Maître, Philippe; Perrino, Muriel - In: Revue d'économie industrielle 117 (2007) 1, pp. 75-92

Persistent link: https://www.econbiz.de/10003480994

Patrick, Vanessa M.; Hagtvedt, Henrik - In: Handbook of brand relationships, (pp. 267-279). 2009

Persistent link: https://www.econbiz.de/10003915621

Kwak, Lynn; Sojka, Jane Z. - In: The journal of consumer marketing 27 (2010) 4, pp. 371-380

Persistent link: https://www.econbiz.de/10008651283

Eng, Teck Yong; Bogaert, Julie - In: Journal of customer behaviour 9 (2010) 1, pp. 55-75

Persistent link: https://www.econbiz.de/10003965737

Liu, Fang; Li, Jianyao; Mizerski, Dick; Soh, Huangting - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 922-937

Persistent link: https://www.econbiz.de/10009572876

Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56

Persistent link: https://www.econbiz.de/10009545352