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Consumer behaviour
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Bijmolt, Tammo H. A.
91
Gijsenberg, Maarten J.
23
Verhoef, Peter C.
15
Wedel, Michel
11
Bijmolt, Tammo
10
Leeflang, Peter
9
Dorotic, Matilda
8
Heerde, Harald J. van
8
Torres, Anna
6
Wieringa, Jaap E.
6
Dekimpe, M. G.
5
Tribó, Josep A.
5
van Heerde, Harald J.
5
Fok, Dennis
4
Leenheer, Jorna
4
Nijs, Vincent R.
4
Steenkamp, Jan‐Benedict EM
4
Verhoef, Peter
4
Breugelmans, Els
3
Broekhuis, Manda
3
DeSarbo, Wayne
3
Dekimpe, Marnik G.
3
Hoekstra, Janita Cornelia
3
Huizingh, Eelko
3
Melnyk, Valentyna
3
Paas, Leonard J.
3
Pieters, Rik
3
Risselada, Hans
3
Rooderkerk, Robert P.
3
Steenkamp, Jan-Benedict E. M.
3
Vermunt, Jeroen K.
3
Broekhuizen, T. L. J.
2
Delre, Sebastiano A.
2
Doorn, Jenny van
2
Eisenbeiß, Maik
2
Harms, Bianca
2
Holtrop, Niels
2
Hu, Feng
2
Jager, Wander
2
Janssen, Marco A.
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Center for Economic Research <Tilburg>
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Barcelona Graduate School of Economics (Barcelona GSE)
1
Departamento de Economía de la Empresa, Universidad Carlos III de Madrid
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of business research : JBR
7
Discussion paper / Center for Economic Research, Tilburg University
6
Journal of marketing research : JMR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing letters : a journal of research in marketing
5
Fundamentals of marketing research ; Vol. 6
4
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
4
Business Economics Working Papers
3
International series in quantitative marketing
3
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3
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2
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2
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2
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2
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MO
2
MSI reports : working paper series
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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European Journal of Marketing
1
Foundations and Trends(R) in Marketing
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1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic commerce : IJEC
1
International journal of management reviews : IJMR
1
Journal of Consumer Policy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of economic psychology : research in economic psychology and behavioral economics
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1
Journal of marketing research
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Journal of media business studies
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service research : JSR
1
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
103
RePEc
12
OLC EcoSci
4
USB Cologne (EcoSocSci)
2
BASE
1
Other ZBW resources
1
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Promoting product returns : effects of price reductions on customer return behavior
Hirche, Christian F.
;
Gijsenberg, Maarten J.
;
Bijmolt, …
-
2021
Persistent link: https://www.econbiz.de/10012522247
Saved in:
2
Asking less, getting ,ore? : the influence of fixed-fee and threshold-based free shipping on online orders and returns
Hirche, Christian A.
;
Gijsenberg, Maarten J.
;
Bijmolt, …
-
2021
Persistent link: https://www.econbiz.de/10012522250
Saved in:
3
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
4
A Monte Carlo evaluation of maximum likelihood multidimensional scaling methods
Bijmolt, Tammo H. A.
;
Wedel, Michel
;
Mellens, Martin C.
-
1993
Persistent link: https://www.econbiz.de/10000883529
Saved in:
5
The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856803
Saved in:
6
An investigation into multidimensional scaling : task effects on similarity data and solutions of MAXSCAL
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000873853
Saved in:
7
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
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8
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
Saved in:
9
Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
10
Generating brand equity through corporate social responsibility to key stakeholders
Torres i Lacomba, Anna
;
Bijmolt, Tammo H. A.
;
Tribó, …
-
2010
Persistent link: https://www.econbiz.de/10008665454
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