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Response to Ambler and Roberts' " Beware the silver metric" : report No. 06-114
Peppers, Don; Rogers, Martha - In: MSI reports : working paper series (2006) 3, pp. 15-18
Persistent link: https://www.econbiz.de/10003393765
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A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim; Roberts, John H. - In: MSI reports : working paper series (2006) 3, pp. 19-21
Persistent link: https://www.econbiz.de/10003393768
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Strategic marketing metrics to guide pathways to growth
Roberts, John H.; Srivastava, Rajendra Krishan; … - In: From Little's law to marketing science : essays in …, (pp. 49-83). 2016
Persistent link: https://www.econbiz.de/10011436072
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The marketing accounting interface : lessons and limitations
Sidhu, Baljit K.; Roberts, John H. - In: The marketing : accounting interface, (pp. 9-26). 2016
Persistent link: https://www.econbiz.de/10011442447
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Assessing marketing performance : don't settle for a silver metric
Ambler, Tim; Roberts, John H. - In: The marketing : accounting interface, (pp. 73-89). 2016
Persistent link: https://www.econbiz.de/10011442573
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From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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The impact of marketing science research on practice : comment
Winter, Russell S. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
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Consumer learning of new binary attribute importance accounting for priors, bias, and order effects
Chylinski, Mathew B.; Roberts, John H.; Hardie, Bruce G S. - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 549-566
Persistent link: https://www.econbiz.de/10009614333