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Journal of Contemporary Issues in Business and Government
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ECONIS (ZBW)
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AI-driven marketing success stories : a case note of industry pioneers
Sankar, Jeganathan Gomathi
- In:
AI-driven marketing research and data analytics
,
(pp. 48-66)
.
2024
Persistent link: https://www.econbiz.de/10014558840
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2
Various Models to Evaluate Quality in the Service Industry
Sankar, Jeganathan Gomathi
;
Valan, Peter
;
Siranjeevi, M. S.
- In:
Digital transformation and innovative services for …
,
(pp. 181-194)
.
2020
Persistent link: https://www.econbiz.de/10012237883
Saved in:
3
Social media innovation on consumer buying behaviour
Sankar, Jeganathan Gomathi
;
Devanand K
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 646-650
Persistent link: https://www.econbiz.de/10012506247
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4
Service factors influence on customer satisfaction in innovative e-commerce
Sankar, Jeganathan Gomathi
;
Surya H
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 651-656
Persistent link: https://www.econbiz.de/10012506260
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5
Customer perception about innovative safety food delivery during lockdown
Sankar, Jeganathan Gomathi
;
Naveenkumar S
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 657-660
Persistent link: https://www.econbiz.de/10012506652
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6
Innovative consumer behaviour towards sports wear
Sankar, Jeganathan Gomathi
;
Rishikesh, R.
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 661-665
Persistent link: https://www.econbiz.de/10012506659
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7
Innovative JIT implementation in manufacturing industry
Sankar, Jeganathan Gomathi
;
Rahadi, Raden Aswin
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 666-671
Persistent link: https://www.econbiz.de/10012506686
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8
Service quality of e-Commerce logistics services
Sankar, Jeganathan Gomathi
;
Gopalakrishnan T
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 672-677
Persistent link: https://www.econbiz.de/10012506687
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9
Customer perception towards electric two-wheeler innovation
Sankar, Jeganathan Gomathi
;
Hemanth Kumar G
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 685-690
Persistent link: https://www.econbiz.de/10012522889
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10
A comprehensive examination of mobile augmented reality in tourism (MART) Adoption : using the UTAUT2 framework
Sankar, Jeganathan Gomathi
;
David, Arokiaraj
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 241-262)
.
2024
Persistent link: https://www.econbiz.de/10014519905
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