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Business intelligence in blogs : understanding consumer interactions and communities

Chau, Michael; Xu, Jennifer - In: Management information systems : mis quarterly 36 (2012) 4, pp. 1189-1216

Persistent link: https://www.econbiz.de/10009680766

Business intelligence and analytics : from big data to big impact

Chen, Hsinchun; Chiang, Roger H. L.; Storey, Veda C. - In: Management information systems : mis quarterly 36 (2012) 4, pp. 1165-1188

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Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution

Pranjić, Goran; Rekettye, Gabor - In: International journal of business performance management 20 (2019) 3, pp. 247-260

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Business value of big data analytics : a systems-theoretic approach and empirical test

Dong, John Qi; Yang, Chia-Han - In: Information & management : the internat. journal of … 57 (2020) 1, pp. 1-9

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Handbook of research on advanced data mining techniques and applications for business intelligence

Trivedi, Shrawan Kumar (ed.); Dey, Shubhamoy (ed.); … - 2017

"This publication is a key resource on the latest advancements in business applications and the use of mining software solutions to achieve optimal decision-making and risk management results. Highlighting innovative studies on data warehousing, business activity monitoring, and text mining"--

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Assessing brand performance consistency from consumer-generated media : the US hotel industry

Jeong, Miyoung; Shin, Hyejo Hailey; Lee, Minwoo; Lee, … - In: International journal of contemporary hospitality management 35 (2023) 6, pp. 2056-2083

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Identifying influential user communities on the social network

Hu, Weishu; Gong, Zhiguo; U, Leong Hou; Guo, Jingzhi - In: Enterprise information systems 9 (2015) 7/8, pp. 709-724

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Interactive mining of strong friends from social networks and its applications in e-commerce

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Mining brand perceptions from Twitter social networks

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Semantic social media analytics of CSR image : the benefit to know stakeholders' perspective

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