//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Athlete brand identity, image...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,957
Konsumentenverhalten
81,508
Bibliometrics
20,576
Bibliometrie
20,458
Brand management
17,834
Markenführung
17,421
Brand image
11,271
Markenimage
11,159
Theorie
10,781
Theory
10,626
Relationship marketing
10,114
Beziehungsmarketing
10,076
USA
6,616
Markenartikel
6,527
Brand
6,494
United States
6,346
Customer satisfaction
6,103
Social Web
5,987
Social web
5,982
Kundenzufriedenheit
5,931
Deutschland
5,881
Online-Handel
5,831
Online retailing
5,819
Germany
5,493
Online-Marketing
5,492
Internet marketing
5,459
Service quality
4,730
Dienstleistungsqualität
4,683
Einzelhandel
4,561
Retail trade
4,507
Werbewirkung
4,331
Advertising effects
4,275
Electronic Commerce
3,957
E-commerce
3,821
Marketingmanagement
3,781
Marketing management
3,770
Emotion
3,652
Verbraucherverhalten
3,590
Experiment
3,580
Advertising
3,567
more ...
less ...
Online availability
All
Undetermined
45,110
Free
27,269
Type of publication
All
Article
85,999
Book / Working Paper
37,946
Journal
249
Other
22
Database
7
Type of publication (narrower categories)
All
Article in journal
71,567
Aufsatz in Zeitschrift
71,567
Graue Literatur
10,098
Non-commercial literature
10,098
Aufsatz im Buch
9,213
Book section
9,213
Working Paper
8,817
Arbeitspapier
8,159
Hochschulschrift
3,568
research-article
2,893
Thesis
2,453
Collection of articles of several authors
1,799
Sammelwerk
1,799
Aufsatzsammlung
1,142
Case study
850
Fallstudie
850
Conference paper
737
Konferenzbeitrag
737
Konferenzschrift
477
Bibliografie enthalten
474
Bibliography included
474
Dissertation u.a. Prüfungsschriften
408
Lehrbuch
358
Collection of articles written by one author
353
Sammlung
353
Reprint
323
Article
301
Textbook
300
review
251
Conference proceedings
249
review-article
214
conceptual-paper
213
Amtsdruckschrift
177
Government document
177
Ratgeber
163
Systematic review
160
Übersichtsarbeit
160
Guidebook
151
case-report
124
Handbook
105
more ...
less ...
Language
All
English
111,285
German
10,623
Undetermined
1,191
French
512
Spanish
168
Polish
141
Italian
127
Russian
59
Swedish
55
Portuguese
46
Danish
40
Dutch
27
Norwegian
27
Hungarian
22
Finnish
17
Romanian
14
Slovak
12
Czech
10
Lithuanian
10
Bulgarian
6
Croatian
6
Serbian
6
Indonesian
3
Slovenian
3
Arabic
2
Multiple languages
2
Chinese
2
Bosnian
1
Valencian
1
Modern Greek (1453-)
1
Japanese
1
Kazakh
1
Macedonian
1
Malay (macrolanguage)
1
Sumerian
1
Turkish
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
163
Burmann, Christoph
157
Huber, Frank
147
Han, Heesup
134
Belk, Russell W.
119
Bauer, Hans H.
116
Mattila, Anna S.
113
Phau, Ian
111
Herrmann, Andreas
106
Grunert, Klaus G.
105
Wiedmann, Klaus-Peter
103
Kumar, Satish
102
Baumgarth, Carsten
97
Gierl, Heribert
95
Melewar, T. C.
92
Paul, Justin
89
Lusk, Jayson L.
88
Bruhn, Manfred
86
Dwivedi, Yogesh Kumar
85
Foxall, Gordon R.
83
Sheth, Jagdish N.
82
Khare, Arpita
79
Loureiro, Sandra Maria Correia
78
Usman, Osly
78
Vrontis, Demetris
77
Lim, Weng Marc
76
Grewal, Dhruv
74
Keller, Kevin Lane
74
Kraus, Sascha
73
Laroche, Michel
72
Nufer, Gerd
72
Bagozzi, Richard P.
71
Bruwer, Johan
71
Meffert, Heribert
71
Nayga, Rodolfo M.
71
Septianto, Felix
71
Verhoef, Peter C.
71
Pelsmacker, Patrick de
70
Wansink, Brian
69
Rajagopal
68
more ...
less ...
Institution
All
National Bureau of Economic Research
659
Springer Fachmedien Wiesbaden
238
OECD
60
Verlag Dr. Kovač
51
Edward Elgar Publishing
42
American Marketing Association
37
IGI Global
36
International Energy Agency
30
Books on Demand GmbH <Norderstedt>
26
European Association of Agricultural Economists - EAAE
26
Gesellschaft zur Erforschung des Markenwesens
26
Information Resources Management Association
26
Institut für Demoskopie Allensbach
26
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
22
Fraunhofer-Institut für System- und Innovationsforschung
21
Friedrich-Schiller-Universität Jena
20
Haufe-Lexware GmbH & Co. KG
20
Nordic Council of Ministers
18
Europäische Kommission / Gemeinsame Forschungsstelle
17
Nomos Verlagsgesellschaft
17
Springer International Publishing
15
Universität Mannheim
15
Faculdade de Economia, Universidade do Porto
14
INSEAD
14
Université Paris-Dauphine (Paris IX)
14
Fachhochschule Reutlingen / European School of Business
13
RWTH Aachen
13
Österreichisches Institut für Wirtschaftsforschung
13
Christian-Albrechts-Universität zu Kiel
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Organisation for Economic Co-operation and Development
11
Springer Gabler <Firma>
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Campus Verlag
10
Erasmus Research Institute of Management
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Technische Universität Braunschweig
10
Verlag Franz Vahlen
10
Center for Economic Research <Tilburg>
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,499
Journal of retailing and consumer services
2,076
International journal of hospitality management
898
International journal of consumer studies
795
Psychology & marketing
750
The journal of brand management : an international journal
688
NBER working paper series
656
SpringerLink / Bücher
639
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
Working paper / National Bureau of Economic Research, Inc.
535
The journal of product & brand management
507
Technological forecasting & social change : an international journal
491
NBER Working Paper
479
Tourism management : research, policies, practice
463
European Journal of Marketing
450
European journal of marketing : EJM
430
Asia Pacific journal of marketing and logistics
429
Journal of travel and tourism marketing
421
Cogent business & management
406
Journal of marketing management : MM
404
Journal of Consumer Marketing
399
Journal of business ethics : JOBE
393
Journal of marketing research : JMR
379
Journal of Product & Brand Management
378
Management science : journal of the Institute for Operations Research and the Management Sciences
372
International journal of contemporary hospitality management
364
Journal of retailing
363
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
359
Journal of marketing communications
350
Journal of the Academy of Marketing Science
347
Marketing intelligence & planning
346
Journal of marketing
344
Journal of international consumer marketing
334
Marketing letters : a journal of research in marketing
326
Journal of fashion marketing and management
322
International journal of retail & distribution management
314
The international review of retail, distribution and consumer research
310
Journal of hospitality marketing & management
309
Industrial marketing management : the international journal for industrial and high-tech firms
306
more ...
less ...
Source
All
ECONIS (ZBW)
116,277
Other ZBW resources
3,891
USB Cologne (EcoSocSci)
1,868
EconStor
1,046
RePEc
931
BASE
123
OLC EcoSci
59
USB Cologne (business full texts)
18
ArchiDok
10
more ...
less ...
Showing
61
-
70
of
124,223
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Impact of athlete performance and brand social value on product involvement : a mediation role of celebrity endorsement in social media
Jiang, Nan
;
Khong Kok Wei
;
Gan, Jen Ling
;
Turner, Jason …
- In:
Asia-Pacific journal of business administration
16
(
2024
)
3
,
pp. 589-612
Persistent link: https://www.econbiz.de/10015072382
Saved in:
62
Why do
athletes
consume luxury brands? : a study on motivations and values from the lens of theory of prestige consumption
Akoğlu, Halil Erdem
;
Yildiz, Kadir
;
Kumar, Sushant
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 871-889
Persistent link: https://www.econbiz.de/10015056913
Saved in:
63
Factors influencing brand loyalty in professional sports fans
Lin, Yun-tsan
;
Lin, Chen-hsien
- In:
Global journal of business research : GJBR
2
(
2008
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10003954653
Saved in:
64
The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students
Pyun, Do Young
;
Kwon, Hyungil H.
;
Lee, Chul-won
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10009508904
Saved in:
65
Consumer-brand relationships in sport : brand personality and identification
Carlson, Brad D.
;
Donavan, D. Todd
;
Cumiskey, Kevin J.
- In:
International journal of retail & distribution management
37
(
2009
)
4
,
pp. 370-384
Persistent link: https://www.econbiz.de/10009521998
Saved in:
66
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
67
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Saved in:
68
How do brand personality, identification, and relationship length drive loyalty in sports?
Karjaluoto, Heikki
;
Munnukka, Juha
;
Salmi, Milja
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10011421927
Saved in:
69
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
70
Out with the old and in with the new : a study of new kit sponsorship and brand associations in the Barclays Premier League
Thomas, Robert James
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10011378282
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->