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Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Journal of business research : JBR 69 (2016) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
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Alleviating survivor loneliness : the value of expressive gift systems in peer-to-peer online patient survivor networks
Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Qualitative consumer research, (pp. 139-160). 2017
Persistent link: https://www.econbiz.de/10011763380
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Consumer activism on the internet : the role of anti-brand communities
Hollenbeck, Candice R.; Zinkhan, George M. - 2009
Persistent link: https://www.econbiz.de/10003785650
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E-collaborative networks : a case study on the new role of the sales force
Hollenbeck, Candice R.; Zinkhan, George M.; French, Warren - In: The journal of personal selling & sales management : JPSSM 29 (2009) 2, pp. 125-136
Persistent link: https://www.econbiz.de/10003849210
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Not just a party in the parking lot : an exploratory investigation of the motives underlying the ritual commitment of football tailgaters
Drenten, Jenna; Peters, Cara Okleshen; Leigh, Thomas; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 2, pp. 92-106
Persistent link: https://www.econbiz.de/10003857580
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The value of social presence in mobile communications
Song, Ji Hee; Hollenbeck, Candice R. - In: The service industries journal 35 (2015) 11/12, pp. 611-632
Persistent link: https://www.econbiz.de/10011401720
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Are contextual advertisements effective? : the moderating role of complexity in banner advertising
Chun, Kwang Yeun; Song, Ji Hee; Hollenbeck, Candice R.; … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 351-371
Persistent link: https://www.econbiz.de/10010362882
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Enhancing student learning in marketing courses : an exploration of fundamental principles for website platforms
Hollenbeck, Candice R.; Mason, Charlotte H.; Song, Ji Hee - In: Journal of marketing education : JME 33 (2011) 2, pp. 171-182
Persistent link: https://www.econbiz.de/10009273955
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Consumers' use of brands to reflect their actual and ideal selves on Facebook
Hollenbeck, Candice R.; Kaikati, Andrew M. - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 395-405
Persistent link: https://www.econbiz.de/10009684892
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Retail spectacles and brand meaning : insights from a brand museum case study
Hollenbeck, Candice R.; Peters, Cara; Zinkhan, George M. - In: Journal of retailing 84 (2008) 3, pp. 334-353
Persistent link: https://www.econbiz.de/10003782199