The performance of corporate brands is a very significant and key metric in gauging the degree of success of the respective firms. In a business-to-business setting, corporate brands are of even larger importance and greater relevance. From a strategic marketing perspective, this study looks at...

Part A. Sports Strategy and Governance -- Managing sports organisations: Impact of Covid 19 -- Changing dynamics and future of sports logistics post lockdown -- Supply line in sports - Can we insulate it from Covid19? -- Co-hosting sports mega-events in a fast-paced environment -- Theorizing...