Similar Search Results

Die Wirkung von Reputation und User Experience auf das Kundenverhalten im Internet

Wiedmann, Klaus-Peter; Gückel, Ramona; Kondering, Wiebke; … - 2010

Persistent link: https://www.econbiz.de/10003939880

Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry

Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Journal of marketing theory and practice 19 (2011) 2, pp. 205-220

Persistent link: https://www.econbiz.de/10008989393

Web Mining im eCommerce

Wiedmann, Klaus-Peter; Hennigs, Nadine; Wüstefeld, Thomas - In: Das Internet der Zukunft : bewährte Erfolgstreiber und …, (pp. 227-243). 2011

Persistent link: https://www.econbiz.de/10009241269

Managing the value of luxury : the effect of brand luxury perception on brand strength

Hennigs, Nadine; Wiedmann, Klaus-Peter; Schmidt, Steffen; … - In: Luxury marketing : a challenge for theory and practice, (pp. 341-357). 2013

Persistent link: https://www.econbiz.de/10009667668

The perceived value of brand heritage and brand luxury : managing the effect on brand strength

Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Quantitative marketing and marketing management : …, (pp. 563-583). 2012

Persistent link: https://www.econbiz.de/10009621548

The importance of brand heritage as a key performance driver in marketing management

Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 182-194

Persistent link: https://www.econbiz.de/10009409561

Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future

Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Corporate reputation review : an international journal 16 (2013) 3, pp. 187-205

Persistent link: https://www.econbiz.de/10009789562

Brand equity valuation through big data intelligence

Schmidt, Steffen; Buckler, Frank; Langner, Sascha; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 33 (2016) 2, pp. 32-41

Persistent link: https://www.econbiz.de/10011561882

To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques

Langner, Sascha; Schmidt, Steffen; Fritz, Sebastian; … - In: Consumer psychology in a social media world, (pp. 187-201). 2016

Persistent link: https://www.econbiz.de/10011586456

Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation

Hennigs, Nadine; Schmidt, Steffen; Wiedmann, Klaus-Peter; … - In: International journal of services technology and management 23 (2017) 3, pp. 189-203

Persistent link: https://www.econbiz.de/10011844452

1
2
3
4
5
6
7
8
9
10
Next
Last