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This paper uses the IV-2SLS model to explore the impact of analyst attention on firms' internal and external innovation paths from a dynamic perspective of the life cycle. When firms are in the growth stage, the higher the analyst attention, the more firms will significantly increase their...
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Purpose – This paper aims to investigate the role of attention, processing motivation and processing depth in the relationship between self-reported subjective processing fluency and relevant advertisement variables such as ad attitude, brand attitude and purchase intentions....
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