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Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value

Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 62 (2023) 3, pp. 593-609

Persistent link: https://www.econbiz.de/10014245435

Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love

Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205

Persistent link: https://www.econbiz.de/10013164305

Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary

Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1088-1104

Persistent link: https://www.econbiz.de/10013258957

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3 …: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online … brand communities -- Chapter 6: Brand and customer loyalty in online brand communities -- Chapter 7: Brand relationship and …

Persistent link: https://www.econbiz.de/10013167257

It takes a village! : customer value co-creation behavior in restaurant social media-based brand community

Song, Jahyun; Qu, Hailin; Li, Xiang - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 2, pp. 327-352

Persistent link: https://www.econbiz.de/10014633506

The impact of value co-creation behaviour within the social media context

Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58

Persistent link: https://www.econbiz.de/10012587270

Customer participation in firm-initiated activities via social media : understanding the role of experiential value

Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141

Persistent link: https://www.econbiz.de/10012668420

Emotional value and brand attachment towards private label brands : the influence on value cocreation behaviour and customer engagement

Durmaz, Gulbin; Melewar, T. C.; Dennis, Charles; … - In: Advances in National Brand and Private Label Marketing …, (pp. 29-35). 2024

Persistent link: https://www.econbiz.de/10015077049

Building value co-creation with social media marketing, brand trust, and brand loyalty

Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014364678

Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein

Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331

Persistent link: https://www.econbiz.de/10012693538

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