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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention

Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022

Persistent link: https://www.econbiz.de/10013338086

Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

Song, Sanga; Kim, Hye-yŏng - In: The journal of product & brand management 31 (2022) 7, pp. 1033-1046

Persistent link: https://www.econbiz.de/10013429012

Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram

Oliveira, Marta; Fernandes, Teresa - In: Journal of strategic marketing 30 (2022) 4, pp. 389-407

Persistent link: https://www.econbiz.de/10013370884

The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust

Samarah, Tariq; Bayram, Pelin; Aljuhmani, Hasan Yousef; … - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 648-664

Persistent link: https://www.econbiz.de/10013536271

Social media influencers as human brands : an interactive marketing perspective

Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 94-109

Persistent link: https://www.econbiz.de/10013536282

Utilization of the Marketing Adaptability of Branded Mobile Applications : The Effect of these Apps on Brand Experience, Attachment, and their Further Impact on Brand Vocal, Loyalt...

samad, ramsha; Siddiqui, Danish Ahmed - 2022

consumers’ uses of branded mobile apps and their brand engagement. The purpose of this paper is to examine the utilization of … incorporate social media influence. We imply that would enhance the brand experience, then brand attachment, then further affect … brand vocal, loyalty, and satisfaction. We also contend that Digital footprint, Social media intensity, and social media …

Persistent link: https://www.econbiz.de/10013309663

Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation

Mathupayas Thongmak - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 231-270

Persistent link: https://www.econbiz.de/10014318193

"I will always hate you"! : an investigation of the impact of anthropomorphism in online anti-brand communities

Brandão, Amélia Maria Pinto da Cunha; Popoli, Paolo - In: European business review 35 (2023) 3, pp. 444-466

Persistent link: https://www.econbiz.de/10014280585

Building value co-creation with social media marketing, brand trust, and brand loyalty

Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014364678

This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship

Tran, Trang; Sen, Sandipan; Van Steenburg, Eric - In: Journal of consumer marketing 40 (2023) 4, pp. 458-469

Persistent link: https://www.econbiz.de/10014276012