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Empirische Marktmodellierung : eine Sammlung von Aufsätzen zur praktischen Anwendung des Operations Research im Marketing
Nenning, Manfred (contributor);  … - 1981
Persistent link: https://www.econbiz.de/10000039682
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Planning new tariffs at tele.ring : the application and impact of an integrated segmentation, targeting, and positioning tool
Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 600-609
Persistent link: https://www.econbiz.de/10003765817
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Children's influences on in-store purchases
Ebster, Claus; Wagner, Udo; Neumueller, Deniese - In: Journal of retailing and consumer services 16 (2009) 2, pp. 145-154
Persistent link: https://www.econbiz.de/10003837517
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Research productivity in business economics : the case of marketing
Diamantopoulos, Adamantios; Wagner, Udo - In: German economic review 10 (2009) 2, pp. 243-248
Persistent link: https://www.econbiz.de/10003837599
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Research productivity in business economics : a reply
Fabel, Oliver; Hein, Miriam; Hofmeister, Robert - In: German economic review 10 (2009) 2, pp. 249-252
Persistent link: https://www.econbiz.de/10003837600
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Die Wirkung der kontextbezogenen Verbundpräsentation auf die emotionale Produktbeurteilung
Ebster, Claus; Wagner, Udo; Bumberger, Cora - In: Marketing : ZFP ; journal of research and management 29 (2007) 1, pp. 40-53
Persistent link: https://www.econbiz.de/10003416159
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Context effects of erotic television advertising
Ebster, Claus; Wagner, Udo; Richter, Verena; Prenner, … - In: Marketing : journal of research and management 5 (2009) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10003908016
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Small sample properties of the Pareto/Negative binomial distribution model
Hoppe, Daniel; Wagner, Udo - In: Marketing : journal of research and management 6 (2010) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10003976419
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Fallstudien aus der österreichischen Marketingpraxis ; 3
Wagner, Udo (ed.) - 2003
Persistent link: https://www.econbiz.de/10003951677
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Fallstudien aus der österreichischen Marketingpraxis ; 4
Wagner, Udo (ed.) - 2006
Persistent link: https://www.econbiz.de/10003951683