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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge

Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84

Persistent link: https://www.econbiz.de/10011298746

Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation

Sar, Sela; Anghelcev, George - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 421-446

Persistent link: https://www.econbiz.de/10011546518

The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews

Karabas, Ismail; Kareklas, Ioannis; Weber, T. J.; … - In: Journal of marketing communications 27 (2021) 7, pp. 685-715

Persistent link: https://www.econbiz.de/10012653582

The economics of advertising and privacy

Tucker, Catherine - In: International journal of industrial organization 30 (2012) 3, pp. 326-329

Persistent link: https://www.econbiz.de/10009658211

Advertising effectively influences older users : how field experiments can improve measurement and targeting

Lewis, Randall A.; Reiley, David H. - In: Review of industrial organization : RIO 44 (2014) 2, pp. 147-159

Persistent link: https://www.econbiz.de/10010375270

Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services

Schumann, Jan Hendrik; Wangenheim, Florian von; Groene, … - In: Journal of marketing 78 (2014) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10010250075

Customization of online advertising : the role of intrusiveness

Doorn, Jenny van; Hoekstra, Janita Cornelia - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 339-351

Persistent link: https://www.econbiz.de/10010207199

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

The effect of weather on users' online behavior

Försch, Steffen; Skiera, Bernd - In: Improving decision making in real-time bidding, (pp. 85-116). 2018

Persistent link: https://www.econbiz.de/10012267674

Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior

Lu, Xianghua; Chen, Yuxin - In: Journal of electronic commerce research : JECR 21 (2020) 2, pp. 113-129

Persistent link: https://www.econbiz.de/10012295998

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