Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu; Yun Seop Hwang - In: Global business and finance review 21 (2016) 1, pp. 109-127
paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …, the findings show that customer orientation enhances marketing performance, but does not influence marketing innovation … marketing innovation decision, but not on marketing performance. Second, marketing innovation activities such as product design …
