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Is the simple price premium that simple?

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How do different brand equity measures affect long-term promotional effectiveness?

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Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism

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(When) can social media buzz data replace traditional surveys for sales forecasting?

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An analysis and visualization methodology for identifying and testing market structure

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Engaging the avatar : the effects of authenticity signals during chat-based service recoveries

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(When) Can Social Media Buzz Data Replace Traditional Surveys for Sales Forecasting?

Shi, Yuying; Karniouchina, Ekaterina; Uslay, Can - 2020

Producing reliable sales forecasts for new products is notoriously difficult. Traditional surveys have been popular for decades but they are relatively cumbersome and expensive to implement. Use of readily available data from social networks is becoming increasingly popular. Can the customer...

Persistent link: https://www.econbiz.de/10014031748