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1
Customer inspiration in the augmented reality online shopping context : antecedents and consequences
Kasamani, Tamara
;
Abass, Alaa
;
Mostapha, Nahale
- In:
Middle East journal of management : MEJM
10
(
2023
)
5
,
pp. 551-573
Persistent link: https://www.econbiz.de/10014424528
Saved in:
2
Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy
Poushneh, Atieh
;
Vasquez-Parraga, Arturo Z.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 229-234
Persistent link: https://www.econbiz.de/10011629060
Saved in:
3
Delineating the role of mood maintenance in augmenting reality (AR) service experiences : an application in tourism
Huang, Tseng-Lung
;
Tsiotsou, Rodoula H.
;
Liu, Ben Shaw-ching
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014266207
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4
Investigating interactive marketing technologies : adoption of augmented/virtual reality in the Indian context
Thomas, Sujo
- In:
International journal of business competition and …
7
(
2021
)
3
,
pp. 214-230
Persistent link: https://www.econbiz.de/10012596143
Saved in:
5
The future of augmented reality : an Open Delphi study on technology acceptance
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 55-96
Persistent link: https://www.econbiz.de/10011478652
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6
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
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7
Mobile augmented reality apps in shopping malls in Greece : exploring users' behavioral intentions
Saprikis, Vaggelis
;
Avlogiaris, Giorgos
;
Katarachia, …
- In:
Inventi impact: retailing & consumer services
(
2020
)
4
,
pp. 195-207
Persistent link: https://www.econbiz.de/10012416466
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8
"I am not satisfied with my body, so I like augmented reality (AR)" : consumer responses to AR-based product presentations
Yim, Mark Yi-Cheon
;
Park, Sun-Young
- In:
Journal of business research : JBR
100
(
2019
),
pp. 581-589
Persistent link: https://www.econbiz.de/10012024018
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9
Me or just like me? : the role of virtual try-on and physical appearance in apparel m-retailing
Plotkina, Daria
;
Saurel, Hélène
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 362-377
Persistent link: https://www.econbiz.de/10012115154
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10
Attractiveness of augmented reality to consumers
Grzegorczyk, Tomasz
;
Sliwinski, Rafal
;
Kaczmarek, Joanna
- In:
Technology analysis & strategic management
31
(
2019
)
11
,
pp. 1257-1269
Persistent link: https://www.econbiz.de/10012208886
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