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Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo; Kureshi, Sonal - In: International journal of Indian culture and business … 14 (2017) 3, pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
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Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai; Thomas, Sujo; Bhatt, Viral - In: Journal of nonprofit & public sector marketing 35 (2023) 4, pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
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Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Thomas, Sujo; Patel, Ritesh; Bhatt, Viral - In: Society and business review 18 (2023) 3, pp. 401-421
Persistent link: https://www.econbiz.de/10014334088
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Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo; Bhatt, Viral; Patel, Ritesh - In: International journal of emerging markets 19 (2024) 4, pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
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Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh; Bhatt, Viral; Thomas, Sujo; Trivedi, Twinkle - In: International review on public and non-profit marketing 21 (2024) 1, pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
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Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations
Thomas, Sujo; Kureshi, Sonal; Yagnik, Arpan - In: International journal of business and emerging markets … 13 (2021) 1, pp. 30-51
Persistent link: https://www.econbiz.de/10012505423
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Cause-related marketing research : 19882016 : an academic review and classification
Thomas, Sujo; Kureshi, Sonal; Vatavwala, Sanket - In: Journal of nonprofit & public sector marketing 32 (2020) 5, pp. 488-516
Persistent link: https://www.econbiz.de/10012312842
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Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo; Kureshi, Sonal - In: International review on public and non-profit marketing 17 (2020) 2, pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
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Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms : a large-sample study based on a model integrating philanthropic actions, well-being...
Suryavanshi, A. K. S.; Thomas, Sujo; Trivedi, Twinkle; … - In: Journal of philanthropy and marketing 29 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014450575
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Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context
Thomas, Sujo; Suggala, Susmita; Agarwal, Dhruv - In: International journal of business competition and … 8 (2022) 1/2, pp. 26-47
Persistent link: https://www.econbiz.de/10014234352