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Global issues in online advertising
La Ferle, Carrie - In: Internet advertising : theory and research, (pp. 287-311). 2007
Persistent link: https://www.econbiz.de/10003530865
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Enhancing recall and recognition for brand names and body copy : a mixed-language approach
Ahn, Jungsun; La Ferle, Carrie - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 107-117
Persistent link: https://www.econbiz.de/10003766368
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Determinants for materialism among adolescents in Singapore
La Ferle, Carrie; Chan, Kara - In: Young consumers : insight and ideas for responsible … 9 (2008) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10003772945
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Does gender impact the perception of negative information related to celebrity endorsers?
Edwards, Steven M.; La Ferle, Carrie - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 22-35
Persistent link: https://www.econbiz.de/10003884504
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How advertising works within a cultural context : theories and framework informing the process
La Ferle, Carrie; Lee, Wei-Na - In: Advertising theory, (pp. 162-173). 2012
Persistent link: https://www.econbiz.de/10009524180
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Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie; Kuber, Gayatri; Edwards, Steven M. - In: Journal of business research : JBR 66 (2013) 3, pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
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Raising the golden arches : advertising's role in the socialization of the world
Johnson, Jeffrey K.; La Ferle, Carrie - In: Handbook of research on international advertising, (pp. 423-438). 2012
Persistent link: https://www.econbiz.de/10009514366
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Would shaming or instilling hope in Indian bystanders lead to positive reporting intentions? : examining the impact of emotional appeals and perceived social support in domestic vi...
Muralidharan, Sidharth; La Ferle, Carrie - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 228-246
Persistent link: https://www.econbiz.de/10013205211
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Can divine intervention aid in domestic violence prevention? : an analysis of bystanders' advertising attitudes and reporting intentions in India
Muralidharan, Sidharth; La Ferle, Carrie; Pookulangara, … - In: Journal of promotion management : JPM 24 (2018) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011875315
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Saving behavior messaging : gain/loss framing, self/family orientations, and individual differences in collectivism
Yoon, Hye Jin; La Ferle, Carrie - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 146-160
Persistent link: https://www.econbiz.de/10011876103