This paper measures satisfaction with a cultural event following an innovative approach by differentiating between the art form itself (core product) and the main attributes connected with it (augmented product). 122 individuals (out of 820 visitors) were interviewed on their overall...

This paper provides a deeper understanding of the role of social influences on positive eWOM behaviour (PeWOM) of heavy-users of online communities. Drawing on Social Interaction Utility Framework, Group Marketing and Social Learning Theories, we develop and test a research model integrating the...

Despite the resources airlines are devoting to increasing e-commerce, the key drivers of online airline ticket purchases have been little explored. This study analyzes how motivation, opportunity and ability influence patrons’ intentions to purchase tickets online and the features that...