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Marketing planning & strategy...
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Strategisches Management
40,277
Strategic management
34,006
Marketingmanagement
17,087
Marketing management
16,498
Theorie
6,401
Theory
6,346
Deutschland
4,493
Marketing
4,359
Unternehmenserfolg
4,250
Germany
4,108
Firm performance
4,080
USA
3,377
United States
3,211
Organizational change
2,931
Organisatorischer Wandel
2,882
Innovation
2,875
Innovationsmanagement
2,808
Consumer behaviour
2,731
Konsumentenverhalten
2,721
Multinationales Unternehmen
2,715
KMU
2,692
SME
2,684
Innovation management
2,598
Transnational corporation
2,519
Relationship marketing
2,354
Beziehungsmarketing
2,342
Management
2,341
Wettbewerbsstrategie
2,125
Strategische Planung
2,101
Competitive strategy
2,008
Unternehmen
2,005
Erfolgsfaktor
1,790
Corporate Social Responsibility
1,726
Unternehmensplanung
1,703
Corporate social responsibility
1,696
Personalmanagement
1,690
Human Resource Management
1,668
Brand management
1,654
Markenführung
1,642
Wettbewerbsvorteil
1,594
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Undetermined
13,618
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6,812
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Article
30,196
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29,387
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304
Other
11
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Article in journal
20,479
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20,479
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7,588
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7,588
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3,984
Thesis
3,041
Graue Literatur
2,863
Non-commercial literature
2,863
Collection of articles of several authors
2,368
Sammelwerk
2,368
Case study
1,746
Fallstudie
1,746
Aufsatzsammlung
1,741
Lehrbuch
1,697
Working Paper
1,668
Arbeitspapier
1,597
Textbook
1,446
Bibliografie enthalten
1,025
Bibliography included
1,025
Dissertation u.a. Prüfungsschriften
974
Ratgeber
616
research-article
596
Konferenzschrift
589
Guidebook
581
Reprint
378
Conference proceedings
322
Handbook
276
Handbuch
276
Glossar enthalten
202
Glossary included
202
Conference paper
182
Konferenzbeitrag
182
Fallstudiensammlung
170
Festschrift
142
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132
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132
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125
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123
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English
42,699
German
15,012
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290
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123
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87
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83
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27
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25
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22
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21
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14
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11
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11
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11
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9
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8
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5
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5
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4
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4
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3
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Kotler, Philip
141
Bruhn, Manfred
133
Homburg, Christian
107
Meffert, Heribert
97
Hitt, Michael A.
82
Pepels, Werner
76
Rugman, Alan M.
71
Tomczak, Torsten
62
Hinterhuber, Hans H.
59
Müller-Stewens, Günter
58
Verbeke, Alain
58
Foss, Nicolai J.
54
Burmann, Christoph
53
Vrontis, Demetris
53
Kirchgeorg, Manfred
52
Whittington, Richard
52
Keller, Kevin Lane
51
Kraus, Sascha
51
Teece, David J.
50
Wiedmann, Klaus-Peter
50
Buckley, Peter J.
49
Simon, Hermann
49
Esch, Franz-Rudolf
48
Henry, Craig
47
Sheth, Jagdish N.
46
Becker, Wolfgang
45
Kühn, Richard
44
Fritz, Wolfgang
43
Grünig, Rudolf
43
Keuper, Frank
43
Mintzberg, Henry
43
Backhaus, Klaus
42
Horváth, Péter
42
Johnson, Gerry
42
Aaker, David A.
41
Hunger, J. David
40
Kumar, V.
40
Wheelen, Thomas L.
40
Andersen, Torben Juul
39
Ireland, R. Duane
39
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Springer Fachmedien Wiesbaden
291
National Bureau of Economic Research
68
IGI Global
63
American Marketing Association
60
Edward Elgar Publishing
58
Verlag Dr. Kovač
47
Books on Demand GmbH <Norderstedt>
43
Springer-Verlag GmbH
43
Haufe-Lexware GmbH & Co. KG
38
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
37
Harvard Graduate School of Business Administration
33
OECD
30
De Gruyter Oldenbourg
29
Verlag Franz Vahlen
25
Campus Verlag
24
Information Resources Management Association
22
Wiley-VCH
20
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
19
W. Kohlhammer GmbH
19
Harvard Business Review Press
17
UVK Verlagsgesellschaft mbH
17
Fördergesellschaft Marketing an der Universität Augsburg
16
NetLibrary, Inc
16
Springer International Publishing
16
Uni-Taschenbücher GmbH
16
Eric Cuvillier <Firma>
15
European Society for Opinion and Marketing Research
15
Helmut-Schmidt-Universität
15
AMACOM
14
Erich-Schmidt-Verlag
14
Manchester Business School
14
Walter de Gruyter GmbH & Co. KG
14
Nomos Verlagsgesellschaft
13
RWTH Aachen
12
Shaker Verlag
12
Duncker & Humblot
11
Erasmus Research Institute of Management
11
Springer Gabler <Firma>
11
Arthur D. Little International Inc. <Wiesbaden>
10
Universität <Halle, Saale> / Lehrstuhl für Wirtschaftsethik
10
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SpringerLink / Bücher
950
Journal of business research : JBR
578
Industrial marketing management : the international journal for industrial and high-tech firms
355
Springer eBook Collection
343
Europäische Hochschulschriften / 5
268
Strategic management journal
261
Gabler Edition Wissenschaft
233
Journal of strategic marketing
213
Harvard business review : HBR
188
Long range planning : LRP ; international journal of strategic management
187
Technological forecasting & social change : an international journal
184
Harvard-Business-Manager : das Wissen der Besten
172
Journal of business strategy
150
Springer eBook Collection / Business and Economics
144
Business horizons
142
European journal of marketing : EJM
138
Management decision : MD
136
Lehrbuch
134
The journal of business & industrial marketing
134
Business strategy and the environment
133
Journal of the Academy of Marketing Science
128
Journal of marketing management : MM
127
Journal of strategy and management
126
Strategic Direction
120
Strategy & leadership : a publication of Strategic Leadership Forum
118
Journal of business ethics : JOBE
117
Premier reference source
109
Journal of marketing communications
108
Research
105
Journal of marketing
104
Management science : journal of the Institute for Operations Research and the Management Sciences
104
Technology analysis & strategic management
103
Management Decision
101
European management journal
98
International journal of production economics
97
California management review
96
Marketing intelligence & planning
95
International business review : the official journal of the European International Business Academy
93
Management research review
91
Faculty & research / Insead : working paper series
89
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Source
All
ECONIS (ZBW)
52,181
USB Cologne (EcoSocSci)
5,400
Other ZBW resources
1,157
RePEc
605
EconStor
210
USB Cologne (business full texts)
206
BASE
75
OLC EcoSci
58
ArchiDok
6
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1
The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson
- In:
Journal of small business and entrepreneurship : JSBE
33
(
2021
)
6
,
pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
Saved in:
2
A critical analysis of the concept of marketing strategies for small and mid-sized companies
Marek, Prymon
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 255-261
Persistent link: https://www.econbiz.de/10011544452
Saved in:
3
Role of marketing intelligence by strategic function in organizational performance : evidence from Pakistan
Ayub, Arslan
;
Raisani, Israr
;
Iftekhar, Hanan
;
Mushtaq, …
- In:
Acta Universitatis Danubius / Oeconomica
10
(
2014
)
6
,
pp. 48-57
Persistent link: https://www.econbiz.de/10011508572
Saved in:
4
Wikipedia : an opportunity to teach marketing students worldwide : and a call for more crowdsourced marketing content on Wikipedia.com
Dahl, Andrew J.
;
Gray, Deborah M.
;
Peltier, Jimmy
- In:
Journal of strategic management education : JSME
12
(
2016
),
pp. 19-58
Persistent link: https://www.econbiz.de/10011684371
Saved in:
5
Meta-analytically linking the marketing mix to hospitality organizations' performance
Lim, SangGon
;
Ok, Chihyung
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10014633570
Saved in:
6
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
7
Technological and market innovation : strategies for product and company development
Nyström, Harry
-
1990
Persistent link: https://www.econbiz.de/10000826808
Saved in:
8
Expert systems in strategic market management : modeling in strategic market management
Walden, Pirkko
-
1990
Persistent link: https://www.econbiz.de/10000800332
Saved in:
9
Die Marketing-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
10
Strategic market management : modelling with expert systems
Walden, Pirkko
-
1991
Persistent link: https://www.econbiz.de/10000805370
Saved in:
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