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Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib; Shasikala Vadivalu - In: International journal of electronic business : IJEB 18 (2023) 4, pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
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Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef; Butt, Irfan; Lebdaoui, Hind - In: Journal of global marketing 34 (2021) 3, pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
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Online shopper engagement in price negotiation : the roles of culture, involvement and eWOM
Levy, Shalom; Gvili, Yaniv - In: International journal of advertising : the review of … 39 (2020) 2, pp. 232-257
Persistent link: https://www.econbiz.de/10012200480
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How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall; Mooij, Marieke K. de - In: Journal of marketing communications 20 (2014) 1/2, pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
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Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona; Lotfiyan, Zahra - In: International journal of internet marketing and … 14 (2020) 1, pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
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The impact of Facebook presence on brand image
Coelho, Joana; Nobre, Helena; Becker, Kip - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
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Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria; Pinho, José Carlos - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
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Estimating social influences from social networking sites : articulated frienships versus communication interactions
Guo, Hong; Pathak, Praveen; Cheng, Kenneth - In: Decision sciences : DS 46 (2015) 1, pp. 135-163
Persistent link: https://www.econbiz.de/10011475779