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Value co-creation on technology-enabled platforms for business model responsiveness and position enhancement in global value chains
Siaw, Christopher Agyapong; Okorie, Chukwuneke - In: Strategic change 31 (2022) 1, pp. 9-18
Persistent link: https://www.econbiz.de/10012814206
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Co-creation of value outcomes : a client perspective on service provision in projects
Fuentes, Marcos; Smyth, Hedley; Davies, Andrew - In: International journal of project management : the … 37 (2019) 5, pp. 696-715
Persistent link: https://www.econbiz.de/10012051766
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Customer’s potential value : the role of learning
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21
current practices, second, to learn how to use the novel service, and third, to envision the best ways to use the novel … service. Hence, a sacrifice made in the present day (i.e. learning efforts) will increase the potential value-in-use in the …
Persistent link: https://www.econbiz.de/10009761863
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Resources for value co-creation in e-commerce : a review
Paredes, Mario R.; Barrutia, José M.; Echebarria, Carmen - In: Electronic commerce research 14 (2014) 2, pp. 111-136
Persistent link: https://www.econbiz.de/10010404458
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The effect of equity on value co-creation in business relationships
Gupta, Samir; Zhou, Jing; Feng, Shanfei; Nyadzayo, … - In: The journal of business & industrial marketing 37 (2022) 2, pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
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3D printing : enabling customer-centricity in the supply chain
Martinelli, Elisa Martina; Christopher, Martin - In: International journal of value chain management : IJVCM 10 (2019) 2, pp. 87-106
Persistent link: https://www.econbiz.de/10012060355
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Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Makkonen, Hannu; Ilkkonen, Rami - In: Marketing theory 17 (2017) 4, pp. 517-535
Persistent link: https://www.econbiz.de/10011825051
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Capturing the broader picture of value co-creation management
Corsaro, Daniela - In: European management journal 37 (2019) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
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Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet; O'Brien, Ingrid M.; Ouschan, Robyn; … - In: Industrial marketing management : the international … 105 (2022), pp. 453-466
Persistent link: https://www.econbiz.de/10013494030