Seo, Gang-Hoon; Itō, Munehiko; Li, Zhonghui - In: Foundations of Management 13 (2021) 1, pp. 57-72
For the last several decades, global airline alliances have ensured their market presence in the aviation industry …. However, these issues have been discussed in relation to operational aspects. The quality of strategic communication can be an … differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance …