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Cross-cultural differences in evaluating product characteristics : motion pictures

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Multinational advertising agencies in Latin America : from historical development to present practices

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Does culture matter for international market selection?

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Cross-cultural differences in evaluating product characteristics: motion pictures

Budeva, Desislava - In: Management research review 33 (2010) 5, pp. 423-437

Persistent link: https://www.econbiz.de/10008408486

Cross‐cultural differences in evaluating product characteristics: motion pictures

Budeva, Desislava - In: Management Research Review 33 (2010) 5, pp. 423-436

Purpose – The purpose of this paper is to analyse culture and its influence on the way people evaluate different movie characteristics such as budget, stars, being a sequel, and genre. Design/methodology/approach – The paper examines the moderating effect that two of Hofstede's cultural...

Persistent link: https://www.econbiz.de/10014951993

When deviant behavior in the workplace gets technical

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A psychographic profile of users of Internet-related technologies in Serbia and the Ukraine

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The impact of atmospheric scent and music-retail consistency on consumers in a retail or service environment

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Multinational firms' leadership role in corporate social responsibility in Latin America

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Exploring web language orientation in emerging markets : the case of Serbia and the Ukraine

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