Narrow search
Showing 31 - 40 of 78,338
Cover Image
What Type of Digital Advertising is Most Effective for B2B Prospecting? The Case of IT Decision-Makers
Neumann, Nico; Tucker, Catherine E.; Subramanyam, Kumar; … - 2022
Business-to-business (B2B) marketers face the challenge of how to communicate best with decision-makers in a firm. For example, firms selling software and IT need to identify IT decision-makers (ITDM) within a firm. The modern digital environment in theory allows B2B marketers to target such...
Persistent link: https://www.econbiz.de/10013288791
Cover Image
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Cover Image
Industrial marketing management digital media optimization for B2B marketing
Krings, Werner; Palmer, Roger; Inversini, Alessandro - In: Industrial marketing management : the international … 93 (2021), pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
Cover Image
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.; Thornton, Sabrina C.; Naudé, Peter - In: Industrial marketing management : the international … 86 (2020), pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Cover Image
From websites to social media : exploring the adoption of internet marketing in emerging industrial markets
Shaltoni, Abdel Monim - In: The journal of business & industrial marketing 32 (2017) 7, pp. 1009-1019
Persistent link: https://www.econbiz.de/10011773584
Cover Image
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia; Mrad, Mona; Itani, Omar S.; Luo, Jun; … - In: Industrial marketing management : the international … 104 (2022), pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Cover Image
The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale; Stephens, Anna M. - In: The journal of business & industrial marketing 38 (2023) 2, pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
Cover Image
Business-to-Business Data Sharing within the EU Digital Market (2019-2021)
Woźniak-Cichuta, Monika - 2023
The research project is interdisciplinary in nature and covers EU internal market regulation, competition law and intellectual property law, taking into account comparative law elements. The project is implemented in an international research team, including Dr. hab. Maciej Bernatt and Dr. Laura...
Persistent link: https://www.econbiz.de/10014347275
Cover Image
Business-to-Business Data Sharing within the EU Digital Market (2019-2021)
Woźniak-Cichuta, Monika - 2023
The research project is interdisciplinary in nature and covers EU internal market regulation, competition law and intellectual property law, taking into account comparative law elements. The project is implemented in an international research team, including Dr. hab. Maciej Bernatt and Dr. Laura...
Persistent link: https://www.econbiz.de/10014347276
Cover Image
Business-to-Business Data Sharing within the EU Digital Market (2019-2021)
Woźniak-Cichuta, Monika - 2023
The research project is interdisciplinary in nature and covers EU internal market regulation, competition law and intellectual property law, taking into account comparative law elements. The project is implemented in an international research team, including Dr. hab. Maciej Bernatt and Dr. Laura...
Persistent link: https://www.econbiz.de/10014347277